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# Transgender Equality Campaigns
This Ad About Restroom Laws Was Made to Run During Trump's Speech

By Riley von Niessen | Published 2016-07-19 | Social Good
Source: Trend Hunter, https://www.trendhunter.com/trends/transgender-equality
References: [adweek](http://www.adweek.com/adfreak/frank-ad-about-restroom-laws-will-run-during-trumps-convention-speech-172488) & [youtube](https://www.youtube.com/watch?v=YNwVrWGQneg)

As a part of the '[Nationwide Transgender Equality Campaign](https://www.trendhunter.com/trends/access-guide),' a new ad that reveals the discrimination many Americans face in regard to oppressive restroom laws was created.

It's reported that the ad was made with the intention to run during the Republican National Convention on [Fox](https://www.trendhunter.com/trends/wonder-women) news. In response to Donald Trump's rhetoric, many activist groups have come together to fight against the dangerous statements put forth in the media. With the ad from the Nationwide Transgender Equality Campaign, viewers are made to understand restroom laws from the perspective of a transgender person.

She begins by briefly summarizing what it means to identify as trans and offers an understanding towards the ignorant opinions that the community is often faced by. She then continues to explain the dangers that can result from not allowing people to use the restroom that they identify with, noting violence and harassment against innocent people as possible outcomes.

## Trend Insights (Trend Hunter)

- Score: 1.8/10
- Popularity: 8% | Activity: 39% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Activism](https://www.trendhunter.com/activism)

## Key Themes

### What's Driving This Trend

- **Transgender Equality:** Opportunities exist to create inclusive policies and spaces that promote transgender equality.
- **Activist Campaigns:** Disruptive innovation opportunities exist in creating impactful campaigns that challenge discriminatory rhetoric.
- **Media Representation:** There is potential for disruptive innovation in promoting positive media representation of the transgender community.

### Who This Affects Most

- **Advertising:** Disruptive innovation opportunities exist in creating inclusive and impactful advertisements that promote transgender equality.
- **Social Justice:** Opportunities for disruptive innovation exist in advocating for transgender rights and fighting against discriminatory laws.
- **Media and Entertainment:** Disruptive innovation opportunities exist in producing more positive and accurate portrayals of transgender individuals in media and entertainment.

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