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# Iconic Chameleon Models
The 'Transformers' W Magazine Spread is Inspired by Judy Garland

By Leslie Chen | Published 2011-08-20 | Pop Culture
Source: Trend Hunter, https://www.trendhunter.com/trends/transformers-w-magazine
References: [fashioncopious.typepad](http://fashioncopious.typepad.com/fashioncopious/2011/08/transformers-by-steven-meisel-for-w-september-2011-editorial.html) & [chungkitblog.wordpress](http://chungkitblog.wordpress.com/2011/08/18/transformers-10-models-as-fashion-icons-by-steven-meisel-for-w-magazine-septemeber-2011/)

Steven Meisel shows his standing as a [top photographer](https://www.trendhunter.com/trends/betterstudio) once again with the 'Transformers' W Magazine editorial. The photo shoot captures 10 of the most sought after models in the fashion industry right now.

With names like Linda Evangelista and Sun Fei Fei, the Transformers W Magazine spread is definitely a stunning one. The models are first photographed as themselves and then transformed into [iconic figures like Judy Garland](https://www.trendhunter.com/trends/the-wizard-of-oz-capsule). The result is an epic series of 18 pages.

The Transformers W Magazine definitely illustrates the idea of classic beauty and how it can live on forever.

**Implications** - Recognizable figures in the media are becoming more than just people who entertain the public. Consumers are looking for ways to gain a closer connection to their favorite characters. In order to attract more shoppers, a company could integrate more of their items with certain names.

## Trend Insights (Trend Hunter)

- Score: 6.6/10
- Popularity: 97% | Activity: 92% | Freshness: 8%
- Audience gender: 10% men, 90% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media)

## Key Themes

### Key Themes Behind This Trend

- **Iconic Transformations:** There is a growing demand for recognizable figures to be transformed into iconic representations in various forms of media.
- **Reimagined Classic Beauty:** The trend towards reimagining classic beauty is gaining popularity in the fashion industry and beyond.
- **Celebrity Brand Association:** Consumers are seeking a closer connection to their favorite celebrities, creating opportunities for companies to integrate celebrity brand association into their products and marketing strategies.

### Where This Applies

- **Fashion Industry:** The fashion industry can benefit from embracing the trend towards reimagining classic beauty and incorporating celebrity brand association into their clothing lines and marketing strategies.
- **Media and Entertainment Industry:** The media and entertainment industry can create new content and experiences that feature iconic transformations of recognizable figures to meet the growing demand of consumers.
- **Consumer Products Industry:** Companies in the consumer products industry can take advantage of the trend towards celebrity brand association and integrate celebrity figures into their product packaging and marketing campaigns.

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