# Toy Sneakers Transformers Nikes Inspired by Hasbro's Characters By Rose Nazarali | Published 2009-07-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/transformers-nikes References: [gizmodo](http://gizmodo.com/5309959/transformers-nikes-come-in-sweet-toy-box) & [kixandthecity](http://www.kixandthecity.com/2009/07/05/nike-x-transformers-collection-official-details-and-pics/) [Nike](https://www.trendhunter.com/trends/tekken-8) and [Transformers](https://www.trendhunter.com/trends/bape-and-transformers-1) have teamed up for a sneaker to make the hearts of avid fans flutter. The sneakers, which are packaged in [toy boxes](https://www.trendhunter.com/trends/fast-furious-x-puma), mimic your favorite Transformers characters like Megatron, Bumblebee and Soundwave. Nike has taken the classic Hasbro characters and turned them into footwear that is true to their nature. The limited edition collection was Nike’s way of celebrating the epic sequel that is currently in theaters. The vibrantly colored sneakers will be available later this month and will cost $100-$120 USD. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 68% | Activity: 44% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### Key Themes Behind This Trend - **Branded Collaborations:** The partnership between Nike and Transformers provides an opportunity for brands to join forces and create unique products that cater to a shared audience - **Nostalgia Marketing:** The use of classic Hasbro characters appeals to a sense of nostalgia in consumers which can lead to increased sales and brand loyalty - **Limited Edition Releases:** The release of limited edition products creates a sense of exclusivity that can drive demand among collectors and enthusiasts ### Where This Applies - **Fashion:** The fashion industry can leverage the model of branded collaborations to create unique and sought-after products - **Entertainment:** Entertainment companies can use nostalgia marketing to attract and retain fans by leveraging iconic characters and moments from their franchises - **Collectibles:** Limited edition releases provide a lucrative opportunity for collectibles industries to drive sales among collectors and enthusiasts ## Related on Trend Hunter - [Villain-Centric Collaboration Sneakers](https://www.trendhunter.com/trends/tekken-8.md) - [Bumblebee-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/air-max-95-3.md) - [Building Block-Inspired Sneakers](https://www.trendhunter.com/trends/lego-x-nike-air-max-95-neon.md) - [Cartoon Franchise Collab Collectibles](https://www.trendhunter.com/trends/bape-and-transformers-1.md) - [Crackled Holiday-Inspired Shoes](https://www.trendhunter.com/trends/nike-5.md) - [Villain-Inspired Futuristic Sneakers](https://www.trendhunter.com/trends/air-flightposite.md) - [Fight-Game Sneaker Collaborations](https://www.trendhunter.com/trends/bandai-namco-x-nike.md) - [Anime-Inspired Sneaker Collaborations](https://www.trendhunter.com/trends/reebok-2.md) - [In-Game Digital Sneakers](https://www.trendhunter.com/trends/nike-and-fortnite.md)