# Transformer ePaper Watches Luxury 'Tima' Displays Both Digital and Analogue Time By Alexandra Choli | Published 2009-02-18 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/transformer-epaper-watches-luxury-tima-displays-both-digital-and-analogue-t References: [ineedcaffeine](http://www.ineedcaffeine.com/content/2008/12/e-ink-watch-concept/) & [julienbergignat](http://www.julienbergignat.com/) The choice between a chic [analogue or a modern digital watch](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection) is truly puzzling; enter Tima, the godsend way out of your wicked fashion dilemma. This slick timepiece by French designer Julien Bergignant employs cutting-edge [electronic paper technology](https://www.trendhunter.com/trends/minimal-watch-concept) to offer display visuals that adjust to the preferences of the beholder. Charismatic by nature, the ePaper display allows for a certain time layout, an alternation between the two, or even the assignment of [different time zones to each](https://www.trendhunter.com/trends/wolbrook-pan4timer). The curved bracelet design features smooth glass, aluminum, and leather materials, and is offered in a cool black as well as in a variety of bright colors. Regardless of the choice, Tima floats with ultra-elegance between classic and fresh; still, I call the aqua serenity. Your turn. ## Trend Insights (Trend Hunter) - Score: 5.2/10 - Popularity: 78% | Activity: 71% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What's Driving This Trend - **Electronic Paper Technology in Watches:** Opportunity to create new designs of watches that can display time in both digital and analog formats using ePaper technology. - **Personalized Visual Displays in Timepieces:** Innovative customization of watch displays to suit the preferences of the individual wearer. - **Curved Bracelet Design in High-end Watches:** Innovative designs using glass, aluminum and leather, and featuring a curved bracelet, for luxury high-end watches. ### Who This Affects Most - **Luxury Watches:** Opportunity for luxury watchmakers to incorporate ePaper technology and personalized visual displays into their high-end watch designs. - **Fashion Accessories:** Potential for fashion accessory designers to experiment with ePaper technology and curved bracelet designs for watches and other accessories. - **Consumer Electronics:** Emerging potential for the use of ePaper technology and creative visual displays in other consumer electronics products ## Related on Trend Hunter - [Descriptive Wearable Concepts](https://www.trendhunter.com/trends/pebble-time-2.md) - [Hybrid Low-Power Smartwatches](https://www.trendhunter.com/trends/ksana.md) - [Futuristic Space-Themed Timepieces](https://www.trendhunter.com/trends/amida.md) - [Collaborative Retrograde Timepieces](https://www.trendhunter.com/trends/the-timechanger.md) - [Open-Concept Retro-Style Timepieces](https://www.trendhunter.com/trends/amida-digitrend-open-sapphire.md) - [Angular Automobile-Inspired Timepieces](https://www.trendhunter.com/trends/benly-design-s3000-cyber-watch.md) - [Haute Fashion Digital Watches](https://www.trendhunter.com/trends/timex-x-mm6-maison-margiela-collection.md) - [Global Timezone Timepieces](https://www.trendhunter.com/trends/nik-bentel-studio.md) - [Golden Luxe Digital Watches](https://www.trendhunter.com/trends/mm6-maison-margiela-x-timex.md)