# Affordable Winter Skin Serums The Ordinary's Hyaluronic Acid Serum Will Transform Dry Winter Skin By Madison Mackay | Published 2018-01-05 | Updated 2018-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/transform-dry-winter-skin References: [popsugar](https://www.popsugar.com/beauty/Ordinary-Hyaluronic-Acid-Serum-Review-44475408) & [sephora](https://www.sephora.com/product/hyaluronic-acid-2-b5-P427419?om_mmc=aff-linkshare-redirect-J84DHJLQkR4&c3ch=Linkshare&c3nid=J84DHJLQkR4&affid=J84DHJLQkR4-4G8oAkxRK89vDJ3Up0qrpQ&ranEAID=J84DHJLQkR4&ranMID=2417&ranSiteID=J84DHJLQkR4-4G8oAkxRK89vDJ3Up0qrpQ&ranLinkID=10-1&browserdefault=true) Cosmetics company 'The Ordinary' created a new serum to transform [dry winter skin](https://www.trendhunter.com/trends/nivea-men-1). The name of this product, Hyaluronic Acid 2% + B5 Serum, reflects the product's simple ingredient list. The serum from The Ordinary may be used to hydrate and refresh dry and cracked skin. This product is completely vegan, cruelty-free and does not use any alcohol, nuts or gluten. Coming in at only $7, this product is not only ethically conscious, but cost-effective. This serum can be used on all normal, oily, dry or sensitive skin. For dry winter months, the Ordinary Hyaluronic Acid 2% + B5 Serum should be used every morning and night to see optimal results; with emphasis on the T-zone area of the face. ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 60% | Activity: 95% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Affordable Skin Care:** The rise of affordable skin care products is an opportunity to disrupt the high-end skin care industry. - **Simple Ingredient List:** Creating products with a simple ingredient list is a trend that can disrupt the cosmetic industry, by appealing to ethical consumers who are looking for transparency and sustainability. - **Cruelty-free and Vegan Products:** The increasing demand for cruelty-free and vegan products is an opportunity to disrupt the traditional beauty industry, by aligning with consumers' ethical values and preferences. ### Who This Affects Most - **Cosmetics Industry:** Cosmetics companies should consider creating cost-effective, ethical, and sustainable products to appeal to ethical consumers and disrupt the high-end skin care industry. - **Natural and Organic Skin Care Industry:** The demand for affordable and sustainable natural and organic skin care products is an opportunity to disrupt the traditional beauty industry, and create products that are not only good for the skin, but also for the planet. - **Health and Wellness Industry:** As more consumers prioritize their health and wellness, there is an opportunity for the industry to create affordable and ethical skin care products that align with these values, and disrupt the traditional skin care industry. ## Related on Trend Hunter - [Medical Grade Winter Creams](https://www.trendhunter.com/trends/winter-cream.md) - [Hydrating Skin-Boosting Gels](https://www.trendhunter.com/trends/neutrogenas-hydro-boost-water-gel.md) - [Accessible Skin-Plumping Serums](https://www.trendhunter.com/trends/the-ordinary-volufiline-92-palisoleucine-1-serum.md) - [Plumping Skincare Sets](https://www.trendhunter.com/trends/biossance-bright-bestsellers-set.md) - [Limited-Edition Skincare Bundles](https://www.trendhunter.com/trends/true-botanicals-renew.md) - [Targeted Winter Skin Products](https://www.trendhunter.com/trends/nivea-men-1.md) - [Advanced Hydrating Serums](https://www.trendhunter.com/trends/advanced-hydrating-serum.md) - [Intensely Hydrating Scalp Serums](https://www.trendhunter.com/trends/daily-hydro-scalp-serum.md) - [Moisture-Boosting Radiance Serums](https://www.trendhunter.com/trends/alphascience.md)