# European Eco Expeditions The TransEurope 2011 Event Hopes to Raise Awareness Worldwide By Omar Yusuf | Published 2011-10-17 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/transeurope-2011 References: [treehugger](http://www.treehugger.com/files/2011/10/cyclist-rides-from-lisbon-to-istanbul.php) & [transeuropa2011.wordpress](http://transeuropa2011.wordpress.com/) After [cycling across North America](https://www.trendhunter.com/trends/go-americas) with a group of environmental activists, Todd Miller felt the uncontrollable desire to continue his trek beyond the shores of the Atlantic and so began preparation for TransEurope 2011, an awareness-promoting trip across the continent. Originally a TV industry executive based out of Hong Kong, Miller has taken to the winding streets of Europe and he's taken his [eco-ethics](https://www.trendhunter.com/trends/rosie-travel) with him! Concluding in Istanbul yesterday, TransEurope 2011 began in Lisbon, Portugal about three months ago and involved ad hoc events at every major stopping point in between the two cities. What makes Todd Miller's journey so unique is his insistence on personal action, a growing pattern in environmentally-conscious circles that are used to blaming large conglomerates. Not only did 100% of the charity proceeds go to Yaowawit, a Thai children's charity, but donators also pledged to adopt one green habit and practice it everyday. ## Trend Insights (Trend Hunter) - Score: 1.5/10 - Popularity: 6% | Activity: 32% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Eco-trekking:** The trend of environmentally-conscious individuals embarking on personal eco-friendly expeditions to raise awareness and promote sustainable living. - **Adopting Sustainable Practices:** The trend of individuals pledging to adopt and practice one green habit everyday in an effort to reduce their carbon footprint. - **Promotion of Eco-ethics:** The trend of raising awareness and promoting environmentally-conscious behavior through personal action and advocacy. ### Where This Applies - **Tourism:** Tourism industry could leverage the trend of eco-trekking by promoting and offering environmentally-friendly eco-tours and expeditions. - **Non-profit:** Non-profit organizations could leverage the trend of promoting sustainable practices by launching projects that encourage individuals to adopt environmentally-friendly habits. - **Media and Advertising:** Media and advertising industries could leverage the trend of eco-ethics promotion by partnering with environmentally-conscious individuals to produce and promote content that advocates for environmental sustainability. ## Related on Trend Hunter - [Activity-Based Travel Tours](https://www.trendhunter.com/trends/ef-adventures.md) - [Cycling Race Travel Itineraries](https://www.trendhunter.com/trends/ef-adventures1.md) - [Conscientious Tourism Campaigns](https://www.trendhunter.com/trends/against-overtourism.md) - [Eco-Friendly E-Bike Platforms](https://www.trendhunter.com/trends/tier.md) - [Interactive Traveler-Focused Campaigns](https://www.trendhunter.com/trends/100-travelers.md) - [Environment-First Tourism Festivals](https://www.trendhunter.com/trends/paradise-city-festival.md) - [Ocean-Themed Fundraisers](https://www.trendhunter.com/trends/teamseas.md) - [Euro-Centric Dutch E-Bikes](https://www.trendhunter.com/trends/dutch-ebike.md) - [Sustainable Music Festival Campaigns](https://www.trendhunter.com/trends/no-tent-left-behind.md)