# Transgender Pageantry Amazing Philippine Beauties Contest (UPDATE) By Cowbag | Published 2008-10-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trans-fixing-beauty-pagent-2008-amazing-beauties-philippines-contest-update References: [thesun](http://www.thesun.co.uk/sol/homepage/features/article1778860.ece) All of these [bikini-clad beauties](https://www.trendhunter.com/trends/new-swim-collection) used to be men. When they have a better body than you, as a woman, it gets pretty darn depressing. They are all taking part in the Amazing Philippine Beauties 2008 contest, which is open only to [transsexuals and cross-dressers](https://www.trendhunter.com/trends/i-wool-survive). 25 contestants are battling for the crown, which will be awarded in Manila on October 24. The featured video is from the 2006 competition. **Implications** - Youth consumers do not identify with the gender roles that have been handed down from their parents' generation. [Female fashion borrows from male fashion](https://www.trendhunter.com/trends/tomboyx) and vice versa. Companies should take this into account to demonstrate that they understand this demographic. ## Trend Insights (Trend Hunter) - Score: 6.8/10 - Popularity: 97% | Activity: 100% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Life](https://www.trendhunter.com/life) ## Key Themes ### Why This Trend Is Growing - **Gender Fluid Fashion:** Fashion companies can capitalize on the growing trend of youth consumers embracing gender fluidity by creating lines that blur traditional gender roles. - **Inclusive Beauty Pageants:** The rise of transgender beauty pageants presents an opportunity for event organizers to create more inclusive and diverse competitions that celebrate all gender identities. - **Changing Beauty Standards:** The success of transgender contestants in beauty pageants challenges traditional beauty standards, creating opportunities for cosmetic and skincare companies to cater to a more diverse range of beauty needs. ### Industries Being Reshaped - **Fashion:** The fashion industry can disrupt traditional gender roles by designing and promoting gender-fluid clothing lines. - **Event Planning:** Event organizers can capitalize on the growing interest in inclusive beauty pageants by creating and hosting transgender beauty pageants that celebrate diversity. - **Beauty and Cosmetics:** Cosmetic and skincare companies should adapt to changing beauty standards by offering products that cater to the specific needs of transgender individuals. ## Related on Trend Hunter - [AI Beauty Pageants](https://www.trendhunter.com/trends/miss-ai.md) - [Metaverse Drag Shows](https://www.trendhunter.com/trends/queens-of-the-metaverse.md) - [Representation-Focused Toy Dolls](https://www.trendhunter.com/trends/laverne-cox-1.md) - [Record-Breaking Drag Brunches](https://www.trendhunter.com/trends/drag-brunch.md) - [Celebratory LGBTQ Haircare Campaigns](https://www.trendhunter.com/trends/pantene-beautifulgbtq-campaign.md) - [Drag Culture Video Games](https://www.trendhunter.com/trends/drag-her-video-game.md) - [Transition-Supporting Body Lotions](https://www.trendhunter.com/trends/transition-body-lotion.md) - [Inclusive Undergarment Lines](https://www.trendhunter.com/trends/taimi.md) - [Inclusive Tampon Branding](https://www.trendhunter.com/trends/tampon-for-men.md)