# Supercenter-Branded Intimates Supercenter Chain Meijer Debuted the 'Tranquil & True' Intimate Line By Grace Mahas | Published 2022-06-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/tranquil-true References: [wrtv](https://www.wrtv.com/lifestyle/meijers-new-intimate-collection-for-women-is-a-natural-extension-of-inclusive-mission) & [meijer](https://www.meijer.com/shopping/search.html?text=Tranquil%20%26%20True) A Midwest supercenter chain, Meijer, recently released a line of intimate apparel dubbed 'Tranquil & True' in sizes small to 3X. The new collection includes wire-free bras, underwear, shapewear, and sleepwear and was designed "for real women" with "real bodies." The new series comes on the wake of the brand's diversity and inclusion efforts, specifically of providing apparel for people of all shapes and sizes. The Tranquil & True collection, according to the brand, is the first line from a major retailer to put clothing sizes XS to 3X on the same rack for the same price. "We're really proud to be committed to diversity and inclusion and how that relates to fashion, and that experience for our customers and what that looks like," Nicole Witherup, the divisional merchandising manager for women’s apparel at Meijer, said. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 46% | Activity: 25% | Freshness: 12% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) ## Key Themes ### What Makes This Trend Stand Out - **Body Positive Intimates:** Opportunity for more inclusive and diverse intimate apparel for women of all sizes. - **Size-inclusive Retailing:** Opportunity for more major retailers to put clothing sizes XS to 3X on the same rack for the same price. - **Wire-free Undergarments:** Opportunity for the production of comfortable and non-constricting wire-free bras, underwear, and shapewear. ### Sectors Adopting This - **Fashion and Apparel:** Opportunity for fashion brands and retailers to increase their commitment to diversity and inclusion in their sizing and product offerings. - **Body Positivity:** Opportunity for companies to tap into the growing demand for body positive products and messaging. - **Textile Manufacturing:** Opportunity for textile manufacturers to develop new fabrics and materials to create more comfortable, wire-free undergarments. ## Related on Trend Hunter - [Youthful Undergarment Brands](https://www.trendhunter.com/trends/maidenform.md) - [Shapewear Collections Expand North](https://www.trendhunter.com/trends/shapermint.md) - [Romantic Size-Inclusive Intimates](https://www.trendhunter.com/trends/gabi-gregg.md) - [Inclusive Period Underwear](https://www.trendhunter.com/trends/tomboyx.md) - [Eco-Conscious Sugarcane Bras](https://www.trendhunter.com/trends/walmart-8.md) - [Ultra-Comfortable Bare Mesh Bras](https://www.trendhunter.com/trends/bare-mesh-bras.md) - [Inclusive Lace Collections](https://www.trendhunter.com/trends/parade-that-lace.md) - [Adaptive Intimate Collections](https://www.trendhunter.com/trends/victorias-secret-1.md) - [Experiential Intimates Spaces](https://www.trendhunter.com/trends/knix-opens-immersive-retail.md)