# Trampoline Bed Installations Virgin Media Promoted Its Virgin TV Kids App with a Jumping Apparatus By Laura McQuarrie | Published 2017-08-26 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/trampoline-bed References: [eventmagazine](http://www.eventmagazine.co.uk/watch-virgin-medias-giant-trampoline-bed/brands/article/1442903) & [virginmedia](http://www.virginmedia.com/shop/virgin-tv-kids-app.html) To promote the launch of its new Virgin TV Kids App, [Virgin Media](https://www.trendhunter.com/trends/virgin-media) set up a [large-scale trampoline bed](https://www.trendhunter.com/trends/club-bounce) in King's Cross Square, inviting both kids and those young at heart to indulge in a bit of play on the streets. The large-scale bed also offered ample space for kids to spread out and try out the new Virgin TV Kids App. The app for three- to six-year-olds has been launched by Virgin Media as a kid-friendly platform for streaming favorite shows on demand, playing games and reading books without any interference whatsoever from ads or in-app purchases. Many brands are now launching [TV-watching retreats](https://www.trendhunter.com/trends/break-better) and binge-watching events equipped with comfortable bedding to recreate the way consumers relax at home while watching their favorite shows. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 17% | Activity: 53% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### What's Driving This Trend - **Trampoline Bed Installations:** Opportunity for brands to create unique and interactive promotional experiences. - **Kid-friendly Streaming Platforms:** Potential for new and innovative platforms catering specifically to young children. - **Tv-watching Retreats:** Demand for immersive and comfortable experiences to enhance the binge-watching culture. ### Who This Affects Most - **Advertising and Marketing:** Innovative advertising campaigns utilizing unique installations to capture consumer attention. - **Entertainment and Media:** Development of streaming platforms tailored to the needs and preferences of young children. - **Event Planning and Hospitality:** Opportunities for creating immersive and cozy environments for binge-watching events. ## Related on Trend Hunter - [Playground-Inspired Tech Retail Experiences](https://www.trendhunter.com/trends/tech-playground.md) - [Popcorn Dispenser Billboards](https://www.trendhunter.com/trends/popcorn-dispenser-billboard.md) - [Pillow Fort Hotel Retreats](https://www.trendhunter.com/trends/emma-1.md) - [Personalized Child Education Apps](https://www.trendhunter.com/trends/sandbox-group.md) - [Hypermarket Sleepover Experiences](https://www.trendhunter.com/trends/carrenight.md) - [Interactive Outdoor Candy Activations](https://www.trendhunter.com/trends/haribo-hide-n-seekers.md) - [Fully-Integrated Streaming Devices](https://www.trendhunter.com/trends/virgin-media.md) - [Streaming Platform Dining Experiences](https://www.trendhunter.com/trends/tv-dinner-popup.md) - [Dating App-Collaborative Bed Designs](https://www.trendhunter.com/trends/multipurpose-bed.md)