# Luxe Colorful Beauty Collections The Trait d'Hermès Collection is Comprised of Premium Makeup By Amy Duong | Published 2024-10-16 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/trait-dherms References: [highsnobiety](https://www.highsnobiety.com/p/hermes-eyeliner-lip-liner-pencil/)  Hermès introduces its new collection dubbed Trait d'Hermès, which is comprised of [eyeliners and lip pencils](https://www.trendhunter.com/trends/traced-out-pencil-lip-liner) packaged in the iconic orange box. The pencils are capped with golden caps and evoke a sense of elegance and luxury. The fashion house delivers 40 shades in total and according to the creative director of [Hermès Beauty](https://www.trendhunter.com/trends/le-regard), Gregoris Pyrpylis, the capsule builds on the previous [launch of eyeshadows](https://www.trendhunter.com/trends/palettes-of-beautifying-eye-trends) and colorful mascaras. He tells Highsnobiety, "Lines have been such a strong and important storyteller for Hermès. Even our logo... it's actually lines creating a story. My idea was to arrive with a collection that sparks the same kind of fantasy and excitement that we had when we were young kids." Image Credit: Hermès ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 61% | Activity: 50% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) ## Key Themes ### Key Themes Behind This Trend - **Luxury Cosmetic Packaging:** The use of luxurious packaging, like golden caps and iconic brand boxes, enhances the perceived value and attract high-end consumers. - **Extensive Color Ranges:** Offering a wide range of shades, such as the 40 shades in this collection, caters to diverse consumer preferences and skin tones. - **Nostalgic Branding:** Incorporating nostalgic elements in product design and marketing, such as childhood excitement, fosters emotional connections with consumers. ### Where This Applies - **High-end Beauty Products:** This industry can tap into the allure of luxury, providing premium cosmetics that signify status and exclusivity. - **Fashion-forward Makeup Lines:** Combining fashion and beauty, companies can create trendy makeup collections that reflect iconic styles and narratives. - **Personalized Cosmetic Offerings:** Customization and extensive shade ranges in the cosmetic industry help brands cater to individual beauty needs and preferences. ## Related on Trend Hunter - [Premium Beauty Make-Up Collections](https://www.trendhunter.com/trends/le-regard.md) - [3-in-1 Luxury Lipsticks](https://www.trendhunter.com/trends/herms-silky-lipstick-shine.md) - [Luxurious Beauty Collections](https://www.trendhunter.com/trends/la-beaut-collection.md) - [Luxury Beauty Brand Launches](https://www.trendhunter.com/trends/la-beaut-louis-vuitton.md) - [Inaugural Fashion Brand Cosmetics](https://www.trendhunter.com/trends/celine-beaut.md) - [Luxurious Beauty Launches](https://www.trendhunter.com/trends/la-beaut.md) - [Collaborative Vibrant Makeup Collections](https://www.trendhunter.com/trends/emilio-pucci.md) - [Luxurious Lip Color Collections](https://www.trendhunter.com/trends/lip-color-collection.md) - [Parisian-Inspired Luxury Skincare Lines](https://www.trendhunter.com/trends/city-of-dreamlight.md)