# Magnetic Shoelace Training Sneakers The 'NOVA' Training Running Shoes Stay Snug During Activity By Michael Hemsworth | Published 2017-01-20 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/training-running-shoes References: [thegadgetflow](http://thegadgetflow.com/portfolio/nova-all-terrain-running-shoes/) & [indiegogo](https://www.indiegogo.com/projects/nova-magnetic-all-terrain-running-shoes) The '[NOVA](https://www.trendhunter.com/trends/june-ambrose-x-naturalizer)' training running shoes are a new kind of sneaker that offer enhanced capabilities without adding additional heft to the overall design of the footwear. The all-terrain design of the 'NOVA' sneakers make them capable of being used for running, hiking and even swimming to offer a pair of shoes that can truly go anywhere you do. The 'NOVA' training running shoes weigh in at just 100-grams and are one of the most [lightweight sneaker](https://www.trendhunter.com/trends/005-model) options on the market. The shoes are purported to thwart odor even after continued use and feature a flexible aesthetic that offers wearers the barefoot feeling. With that said, the 'NOVA' shoes still feature an ample one-inch rubber base sole that provides ample bounce back and support for wearers. ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 78% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Lightweight Footwear:** Opportunity to create even lighter sneakers for enhanced performance and comfort. - **All-terrain Design:** Potential to develop versatile shoes that can be used for various activities, such as running, hiking, and swimming. - **Odor-resistant Technology:** Chance to integrate odor-thwarting features into footwear for long-lasting freshness. ### Who This Affects Most - **Athletic Footwear:** Disruptive innovation opportunity to revolutionize the athletic footwear market with new lightweight and versatile designs. - **Outdoor Equipment:** Chance to create innovative all-terrain products for outdoor enthusiasts, such as shoes that can withstand various activities. - **Textile and Material Technology:** Opportunity to develop new odor-resistant materials and technologies for footwear and other textile applications. ## Related on Trend Hunter - [Pillowy Performance Sneakers](https://www.trendhunter.com/trends/on-cloudnova-2.md) - [Performance-Focused Training Sneakers](https://www.trendhunter.com/trends/cloudpulse.md) - [Bio-Circular Trail Shoes](https://www.trendhunter.com/trends/norda-001a.md) - [Experimental Lace-Free Trail Runners](https://www.trendhunter.com/trends/offtrail-running-shoe.md) - [Toggle Securement Running Shoes](https://www.trendhunter.com/trends/nike-pegasus-easyon-blueprint.md) - [Lace-Free Trail Runners](https://www.trendhunter.com/trends/haven-x-norda-003-quarry.md) - [Superior Fit Trail Sneakers](https://www.trendhunter.com/trends/fuga-du-boa.md) - [Intense Gym Training Sneakers](https://www.trendhunter.com/trends/on-cloudpulse-pro.md) - [Adaptable Road-to-Trail Sneakers](https://www.trendhunter.com/trends/nike-pegasus-trail-5.md)