# Branded Fitness Communities The Nike Training Club Connects Like-Minded People in a Healthy Way By Meghan Young | Published 2015-03-18 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/training-club References: [news.nike](http://news.nike.com/nike-training-club) The [Nike Training Club](https://www.trendhunter.com/trends/nike-training-club-1) is growing faster than ever thanks to the brand's strong culture, celebrity ambassadors and popular fitness app. Yet what really makes it stand out is the community it's building for like-minded individuals looking to stay fit in a social capacity. Not to mention that membership to the Nike Training Club and its weekly classes is free. By promoting the global brand in such a healthy way, people connect as much to Nike as they do to the people who come out every week to the Nike Training Club workouts. The [app](http://www.trendhunter.com/trends/nike-training-club-app) helps to facilitate the community by connecting friends and sharing stats that also keep members motivated and challenged every day. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 66% | Activity: 59% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Sports](https://www.trendhunter.com/sports) ## Key Themes ### Key Themes Behind This Trend - **Branded Fitness Communities:** Creating fitness communities around a brand can foster a loyal and engaged customer base. - **Social Fitness Apps:** Developing fitness apps that connect like-minded individuals can enhance the sense of community and motivation. - **Celebrity Brand Ambassadors:** Utilizing celebrity ambassadors can effectively drive brand loyalty and connect with consumers who admire and trust these influencers. ### Where This Applies - **Sportswear/apparel:** Sportswear and apparel companies can leverage the concept of branded fitness communities to enhance customer engagement and loyalty. - **Fitness Tech:** Fitness tech companies can create social fitness apps that connect users and encourage community participation for increased motivation and accountability. - **Marketing/advertising:** Marketing and advertising agencies can explore partnerships with celebrity brand ambassadors to strengthen brand image and appeal to target audiences. ## Related on Trend Hunter - [Mindful Athletic Brand Initiatives](https://www.trendhunter.com/trends/wellness-collective.md) - [Sizable Athletic Membership Parties](https://www.trendhunter.com/trends/the-athletic-clubs.md) - [Community-Driven Fitness Platforms](https://www.trendhunter.com/trends/sweatpals.md) - [Socially Connected Workout Apps](https://www.trendhunter.com/trends/socialpump-app.md) - [Collaborative Fitness Challenges](https://www.trendhunter.com/trends/75-hard-together.md) - [Dating App Running Clubs](https://www.trendhunter.com/trends/tinder-solemates-challenge.md) - [Social Camera Fitness Apps](https://www.trendhunter.com/trends/snapfit1.md) - [Social Workout Apps](https://www.trendhunter.com/trends/fitchain.md) - [Connective Sports Apps](https://www.trendhunter.com/trends/acti.md)