# Supportive Eco-Friendly Athlete Braces These New Trainer’s Choice Products Have GeoCell Material By Michael Hemsworth | Published 2024-09-25 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trainers-choice References: [drugstorenews](https://drugstorenews.com/trainers-choice-launches-sports-medicine-line-geocell-material) & [trainerschoice](https://www.trainerschoice.ca)  These new Trainer’s Choice sports medicine products are being launched by the Canada-based brand as an alternative to neoprene options on the market to deliver an eco-friendly update. The products include the Knee Stabilizer, Wrist Stabilizer and Lumbar Support with Hot/Cold pack, which are each constructed with GeoCell material. GeoCell is reported to have an [eco-friendly profile](https://www.trendhunter.com/trends/craft-sportswear), while offering impressive flexibility and durability that's comparable to what neoprene can offer. The material is reported to be sourced from hevea treas with a 30-year rubber production lifespan, and are certified for sustainable forest management by [FSC](https://www.trendhunter.com/trends/the-leandesk-1) and PEFC. The new Trainer’s Choice sports medicine products are slated to launch in both the Canadian and US markets in 2025. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 2% | Activity: 2% | Freshness: 29% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Eco-friendly Athletic Equipment:** Athletic gear constructed with sustainably sourced materials like GeoCell offers a green alternative to traditional synthetic options. - **Sustainable Sports Medicine:** Sports braces made from renewable resources such as hevea rubber present a shift towards environmentally conscious healthcare products for athletes. - **Organic Performance Materials:** The adoption of plant-based materials in creating performance-enhancing products challenges the dependence on petrochemical-based sports equipment. ### Industries Being Reshaped - **Sports Medicine:** The introduction of eco-friendly braces highlights potential for innovation in injury prevention and recovery products by using sustainable materials. - **Eco-friendly Manufacturing:** Manufacturers focusing on developing sustainable alternatives to commonly used synthetic materials such as neoprene cater to a growing environmentally conscious customer base. - **Athletic Equipment:** The shift towards using renewable resources like GeoCell in athletic gear signifies a new era of sustainability in sports equipment industry. ## Related on Trend Hunter - [Sustainable Sports Braces](https://www.trendhunter.com/trends/sports-brace.md) - [Ultra-Flexible Knee Braces](https://www.trendhunter.com/trends/evs-sports.md) - [Athlete-Approved Innovative Ankle Braces](https://www.trendhunter.com/trends/innovative-ankle-brace.md) - [Plastic-Free Compostable Sportswear](https://www.trendhunter.com/trends/organic-athletic.md) - [Sustainable Sports Essentials](https://www.trendhunter.com/trends/workout-ready-sports-bra.md) - [Sustainable Running Shoe Designs](https://www.trendhunter.com/trends/supernatural-runner.md) - [Adjustable Fracture Braces](https://www.trendhunter.com/trends/bracesys-kevlar.md) - [App-Customized Arm Braces](https://www.trendhunter.com/trends/appcustomized-arm-braces-the-brace-elbow-brace-by-nils-sorger-is-3d-printed.md) - [Sustainably Minded Straw Slippers](https://www.trendhunter.com/trends/bc-softwear.md)