# Voice-Ordered Train Tickets Virgin Trains is Now Selling Tickets Via Amazon Alexa By Laura McQuarrie | Published 2018-05-03 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/train-tickets References: [campaignlive](https://www.campaignlive.co.uk/article/virgin-trains-selling-tickets-via-amazons-alexa/1463628) & [virgin](https://www.virgin.com/news/virgin-trains-partner-amazon-alexa-travel-industry-first) [Virgin Trains](https://www.trendhunter.com/trends/virgin-australia-2) is setting itself apart as a leader in the travel industry with a new way for passengers to secure train tickets through voice-based transactions and Alexa-enabled [Amazon](https://www.trendhunter.com/trends/a-modo-mio-voicy) devices. Last year, the Virgin Trains skill for Amazon Alexa was launched, allowing consumers to ask various questions about the train service. Now, travelers are able to leverage Alexa and Amazon Pay to search, select and purchase train tickets entirely with their voice. This first-of-a-kind new service aims to be a simple, hands-free solution for the busy consumer. As an added incentive for some of the first passengers to book their train ticket via Amazon Alexa, Virgin Trains is offering free upgrades for a limited time throughout the spring and summer. ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 22% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### What Makes This Trend Stand Out - **Voice-based Transactions:** Companies should explore the use of voice-based transactions to simplify their services and attract busy customers. - **Integration with Digital Assistants:** Integrating digital assistants like Amazon Alexa in customer service can open up opportunities to boost adoption rates and enhance customer experiences. - **Hands-free Technology:** The development and integration of hands-free technology could provide new ways for businesses to make their services more accessible and convenient. ### Sectors Adopting This - **Travel and Tourism:** Travel and tourism companies can leverage voice-based transactions to streamline bookings and boost customer satisfaction. - **Retail:** Retailers can explore the integration of voice-activated assistants in their stores to offer hands-free shopping experiences and increase sales. - **Financial Services:** Banks and other financial institutions could develop voice-based transactions to improve accessibility and convenience for their customers. ## Related on Trend Hunter - [Cross-Region Ticketing Apps](https://www.trendhunter.com/trends/moovit-ticket-purchasing.md) - [Voice-Activated Gaming Tools](https://www.trendhunter.com/trends/alexa-game-control.md) - [Voice-First Web Interfaces](https://www.trendhunter.com/trends/alexacom.md) - [Smart Assistant Telehealth Features](https://www.trendhunter.com/trends/teladoc.md) - [At-Home Virtual Doctor Services](https://www.trendhunter.com/trends/teladoc-health.md) - [Voice-Controlled Car Assistants](https://www.trendhunter.com/trends/ford-x-amazon.md) - [AI-Powered CCTV Systems](https://www.trendhunter.com/trends/amazon-9.md) - [AI Task Automators](https://www.trendhunter.com/trends/triggs-ai.md) - [AI Travel Concierges](https://www.trendhunter.com/trends/smartrip-ai.md)