# Creative Commons Train Rides Norwegian NRK Holds Contest for Reuse of Train Ride Film By Jessica Marcel | Published 2009-12-20 | World Source: Trend Hunter, https://www.trendhunter.com/trends/train-rides References: [boingboing.net](http://www.boingboing.net/2009/12/19/norwegian-public-bro.html) & [nrkbeta.no](http://nrkbeta.no/2009/12/18/bergensbanen/) Norwegian television station NRK created a program featuring the [train ride from Bergen to Oslo](https://www.trendhunter.com/trends/skunk-train), a wintry and winding trip through Norway. They've now made the footage (taken from the front of the train) available for [free to the public](https://www.trendhunter.com/trends/no-more-copyright). The video could be a great background for [holiday parties](https://www.trendhunter.com/trends/holiday-yule) (with over seven hours of footage), and you can also reuse it and send NRK a video to participate in their contest. **Implications** - With the proliferation of video technologies, consumers no longer have to traverse long physical spaces in order to witness a specific locale. As such, corporations looking to disseminate information about a certain location may consider using video technology to do so rather than expecting consumers to travel. ## Trend Insights (Trend Hunter) - Score: 4.6/10 - Popularity: 35% | Activity: 96% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Virtual Travel:** Corporations can leverage video technology to offer virtual travel experiences and promote specific locations without the need for physical travel. - **User-generated Contests:** Organizations can engage users by hosting contests that encourage them to create and submit their own content related to a specific theme or location. - **Reusing Film Footage:** The availability of free film footage allows individuals and businesses to creatively repurpose existing content for various purposes like event backgrounds or promotional videos. ### Where This Applies - **Tourism:** Tourism industry can utilize virtual travel experiences to showcase destinations, attract potential visitors, and save costs on physical travel arrangements. - **Media and Entertainment:** Media and entertainment companies can capitalize on user-generated content contests to drive engagement, increase brand awareness, and foster a sense of community. - **Event Planning:** Event planners can benefit from reusing film footage by using it as unique, immersive backgrounds for themed events, enhancing the overall experience for attendees. ## Related on Trend Hunter - [Visual Journey Mapping](https://www.trendhunter.com/trends/travel-map-video.md) - [Immersive Slow TV Series](https://www.trendhunter.com/trends/slow-tv-series.md) - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [Feature-Length Wine Videos](https://www.trendhunter.com/trends/wine-tv.md) - [Comedic Christmas Parodies](https://www.trendhunter.com/trends/reinfell-ad.md) - [Green Tourism-Focused Video Series](https://www.trendhunter.com/trends/hong-kong-tourism-board.md) - [Satirical Destination Marketing Videos](https://www.trendhunter.com/trends/switzerland-is-fake.md) - [Personalized Holiday Videos](https://www.trendhunter.com/trends/naughty-or-nice-video.md) - [Car-Branded Slow TV Experiences](https://www.trendhunter.com/trends/cadillac-range-unanxiety.md)