# Deceptive Train Travel Ads These Train Ads Illustrate the Magical Places in England's Backyard By Cadhla Gray | Published 2015-11-04 | World Source: Trend Hunter, https://www.trendhunter.com/trends/train-ads References: [adsoftheworld](http://adsoftheworld.com/media/print/south_west_trains_look_closer_algarve) & [southwesttrains](http://www.southwesttrains.co.uk/) England's 'South West Trains' encourage people to travel locally with these train ads that illustrate places in England that look like other countries. Each print ad has a stunning photographed background of settings that look like faraway destinations -- Dubai, Amsterdam, Algarve and Andalucia. While these places may be [luxurious and desired destinations](https://www.trendhunter.com/trends/rosewood-hotels-resort), they are also very expensive and don't pose a practical option for those who have a tight budget or short vacation. Instead, the train ads pleasantly surprise the viewer by stating in small print that these photos were actually taken in various places across South-Western England. From the beaches of Lulworth Cove in Dorset to the fields of Andover, Hampshire, South West Trains does a successful job at making local places that can be traveled to by train appear alluring. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 27% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [World](https://www.trendhunter.com/world) > [Travel](https://www.trendhunter.com/travel) ## Key Themes ### Key Themes Behind This Trend - **Localized Travel:** Opportunity for businesses to promote local travel destinations as an alternative to expensive international trips. - **Deceptive Advertising:** Chance for advertisers to use creative deception in marketing campaigns to attract attention and surprise viewers. - **Affordable Alternatives:** Potential for businesses to offer affordable travel options that mimic the aesthetic and appeal of luxurious destinations. ### Where This Applies - **Travel and Tourism:** Opportunity for travel agencies, hotels, and transportation services to highlight local destinations and promote budget-friendly options. - **Marketing and Advertising:** Chance for advertisers and agencies to incorporate deceptive and attention-grabbing tactics in their campaigns to engage audiences. - **Hospitality and Leisure:** Potential for hotels, resorts, and leisure facilities to create affordable packages that mimic the luxury and allure of international destinations. ## Related on Trend Hunter - [Anime-Style Travel Ads](https://www.trendhunter.com/trends/animated-travel-ads.md) - [Travel Lifestyle Brand Ads](https://www.trendhunter.com/trends/travel-changed-me.md) - [Vibrant Retro Transport Campaigns](https://www.trendhunter.com/trends/public-transport-safety.md) - [Artful Illusory Ads](https://www.trendhunter.com/trends/illusion-artwork.md) - [Branded Departure Boards](https://www.trendhunter.com/trends/bumble-airlines.md) - [Playful Creative Design Billboards](https://www.trendhunter.com/trends/3d-billboards.md) - [Traveling Fine Art Campaigns](https://www.trendhunter.com/trends/get-out-there.md) - [Cross-Country Beer Trains](https://www.trendhunter.com/trends/coors-light-chill-train.md) - [AI Travel Campaigns](https://www.trendhunter.com/trends/extraordinary-is-out-there.md)