# Footwear-Centric Interactive Campaigns Tobe Nwigwe Designs the Trailgrip Momint for Moncler By Amy Duong | Published 2025-05-31 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/trailgrip-momint References: [moncler](http://moncler.com/en-us/)  American rapper Tobe Nwigwe works to create the Trailgrip Momint model for [Moncler](https://www.trendhunter.com/trends/amoeba) -- notably, he is also a brand ambassador for the luxury brand. This marks his [first collaboration](https://www.trendhunter.com/trends/mostro-3d) with the launch of the Trailgrip Momint model. The silhouette is the latest addition to the brand's [Trailgrip family](https://www.trendhunter.com/trends/trailgrip-apex-gtx) and it is inspired by the color palette of his 2022 album dubbed moMINTs. The footwear model is rooted in the rapper's fashion vision with a blend of elevated materials including nubuck, suede, and leather. The uppers boast a mint tone throughout and there is the 'Chukwu' stitching in a tonal finish to celebrate the artist's first time. It is rounded out by GORE-TEX accents and Ortholite insoles. Image Credit: Moncler ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 26% | Activity: 28% | Freshness: 42% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) ## Key Themes ### Key Themes Behind This Trend - **Celebrity-driven Fashion Collaborations:** Brands are increasingly leveraging celebrity influence to design unique product lines, offering disruptive potential for cross-industry marketing collaborations. - **Color-palette Product Design:** Implementing color palettes inspired by significant cultural or personal themes provides an innovative approach to product differentiation in the competitive fashion market. - **Materials Innovation in Footwear:** The integration of advanced materials such as GORE-TEX and Ortholite in footwear design is driving a trend towards high-performance and luxury overlap. ### Where This Applies - **Luxury Fashion:** The luxury fashion industry is embracing collaborations with cultural icons to produce exclusive designs that resonate with niche audiences. - **Sportswear:** The sportswear industry is finding new opportunities by incorporating advanced material technologies traditionally used in outdoor apparel. - **Celebrity Merchandise:** Expanding into celebrity merchandise offers untapped potential for brands to broaden their product offerings and strengthen brand loyalty. ## Related on Trend Hunter - [Technical Premium Hiking Shoes](https://www.trendhunter.com/trends/amoeba.md) - [Mountain-Inspired Equipment Capsules](https://www.trendhunter.com/trends/moncler-salehe-bembury.md) - [Performance Trail Sneakers](https://www.trendhunter.com/trends/trailgrip-apex2-gtx.md) - [Luxe Minimal Trail Sneakers](https://www.trendhunter.com/trends/trailgrip-apex-gtx.md) - [Music-Informed Fashion Collections](https://www.trendhunter.com/trends/roc-nation-and-moncler.md) - [Rapper Signature Dynamic Footwear](https://www.trendhunter.com/trends/mostro-disccord.md) - [Urban-Inspired Hiking Footwear](https://www.trendhunter.com/trends/merrell-1trl-and-corridor.md) - [Nature-Inspired Shoe Collabs](https://www.trendhunter.com/trends/ultraboost-5-x-hermanos-koumori.md) - [Collaborative Trail Sneakers](https://www.trendhunter.com/trends/hoka-mafate-three2.md)