# Mid-Traffic Photo Shoots The VICE 'Traffic Chaos' Spread Exhibits Urbanized Glamor By Jordy E | Published 2012-04-03 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/traffic-chaos References: [vice](http://www.vice.com/en_ca/read/caos-vial-0000113-v5n2) VICE's Magazine's 'Traffic Chaos' spread oozes the type of street-chic glamor that can only be put on by an impressive styling duo like Elian Camargo and Daniela C. Magni. Shot within the crossroads of a busy urban intersection, models Luba and Eme exude a confident downtown demeanor about them that screams tough without saying the word. The Traffic Chaos collection features an assortment of [city-slick outfits](https://www.trendhunter.com/trends/back-to-the-city), effectively showcasing [eclectic ensembles](https://www.trendhunter.com/trends/day-3-capsule-2) that mismatch sequined pieces with knit sweaters and glistening gold shorts with combat boots. While the outfits do represent some bold selections, their [feminine undertones](https://www.trendhunter.com/trends/contemporary-femininity) give off hints of something that is slightly more approachable, in part serving to undo the harsher metropolitan motif. With hair and make-up by Kty San, the images are tantalizing, and moreover form a part of a broader inner-city fashion theme. ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 24% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What's Driving This Trend - **Urbanized Glamor:** Disruptive innovation opportunity: Develop a line of urban-inspired clothing that combines edgy street style with chic and approachable elements. - **City-slick Outfits:** Disruptive innovation opportunity: Create a subscription service that curates unique and eclectic outfits for urban dwellers, offering a convenient and stylish wardrobe. - **Inner-city Fashion Theme:** Disruptive innovation opportunity: Launch a mobile app that connects fashion designers with urban photographers, allowing them to collaborate on urban-inspired fashion shoots. ### Who This Affects Most - **Fashion:** Disruptive innovation opportunity: Develop sustainable and environmentally-friendly materials for urban-inspired clothing collections. - **Subscription Services:** Disruptive innovation opportunity: Launch a subscription service that delivers trendy and sustainable fashion items specifically curated for urban dwellers. - **Photography:** Disruptive innovation opportunity: Create a platform that connects urban photographers with brands and fashion designers looking to capture the essence of urbanized glamor in their campaigns. ## Related on Trend Hunter - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Randomness-Inspired Designer Footwear Lines](https://www.trendhunter.com/trends/beauty-in-chaos.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Cinematic Fashion Campaigns](https://www.trendhunter.com/trends/alessandro-micheles.md) - [Identity-Exploring Clothing](https://www.trendhunter.com/trends/shapes-we-take.md) - [Haute Auto Pattern Campaigns](https://www.trendhunter.com/trends/audi-car-couture.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md)