# Social Media Burrito Challenges Trae Young and Chipotle Challenge TikTok to the 53 Foot Challenge By Ell Smith | Published 2020-10-06 | Social Media Source: Trend Hunter, https://www.trendhunter.com/trends/trae-young-and-chipotle References: [adweek](https://www.adweek.com/brand-marketing/chipotle-trae-young-team-up-on-53-ft-shot-challenge-on-tiktok/) & [tiktok](https://www.tiktok.com/@thetraeyoung?referer_url=https%3A%2F%2Fwww.adweek.com%2F&referer_video_id=6880241190315379974) Trae Young and [Chipotle](https://www.trendhunter.com/trends/chipotle-8) have partnered for a new challenge on [TikTok](https://www.trendhunter.com/trends/foryoupizza-challenge), inviting users to finish a 53 foot shot started by the NBA player himself. Young plays for the NBA's Atlanta Hawks and is known for his long-distancing shooting abilities. The video begins with Young speaking about the 53 real ingredients that go into Chipotle's food. Then, using a tape measurer, 53 feet are measured across the court's floor. The basketball star then shoots his shot, but before we can see if he connects with the net, he looks to the camera to challenge [TikTokers](https://www.trendhunter.com/trends/new-social-stars-influenced-menu) to duet him to finish the video. 10 winners will be randomly selected to win 53 free burritos and NBA tickets. Image Credit: Chipotle ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 24% | Activity: 40% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Media](https://www.trendhunter.com/socialmedia) ## Key Themes ### What Makes This Trend Stand Out - **Long-distance Challenge:** There is an opportunity for brands to create their own long-distance challenges on social media platforms, engaging users and promoting their products or services. - **Duet Videos:** The rise of duet videos on social media platforms presents an opportunity for brands to collaborate with influencers or users to create interactive and engaging content. - **Gamified Promotions:** Brands can explore gamified promotions on social media platforms, offering prizes or rewards to users who participate and successfully complete challenges. ### Sectors Adopting This - **Food and Beverage:** The food and beverage industry can leverage social media challenges to promote their products, increase brand awareness, and engage with consumers in a fun and interactive way. - **Sports and Entertainment:** Sports and entertainment industries can collaborate with athletes and celebrities to create challenge-based marketing campaigns, leveraging the popularity of social media platforms and engaging their fan base. - **Event Ticketing:** Event ticketing platforms can explore partnerships with brands and influencers to create challenge-based promotions, offering participants a chance to win tickets to live events and boost ticket sales. ## Related on Trend Hunter - [Digital-First Scavenger Hunts](https://www.trendhunter.com/trends/chipotle-8.md) - [Healthy Lifestyle Reward Promotions](https://www.trendhunter.com/trends/chipotle-no-quitters-challenge.md) - [Real-Food Entrée Giveaways](https://www.trendhunter.com/trends/the-chipotle-realest-30.md) - [Athlete-Curated Fast Casual Menus](https://www.trendhunter.com/trends/team-chipotle-menu.md) - [Viral Grilled Cheese Burritos](https://www.trendhunter.com/trends/grilled-cheese-buritto.md) - [Rewarding Online Burrito Games](https://www.trendhunter.com/trends/burrito-vault-game.md) - [Golden Olympic Burrito Promotions](https://www.trendhunter.com/trends/team-chipotle.md) - [Burrito Celebrity Card Applications](https://www.trendhunter.com/trends/celebrity-card.md) - [Mixed-Reality Burrito Ads](https://www.trendhunter.com/trends/chipotle-1.md)