# Traditional Refrigerated Salsas The Makers of the HERDEZ® Brand Introduce New Refrigerated Salsas By Grace Mahas | Published 2023-04-19 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/traditional-refrigerated-salsa References: [prnewswire](https://www.prnewswire.com/news-releases/the-makers-of-the-herdez-brand-introduce-new-refrigerated-salsas-line-available-in-mild-medium-and-chipotle-301795240.html)  The makers of the [HERDEZ®](https://www.trendhunter.com/trends/charred-salsas) brand announced the launch of a new HERDEZ® Traditional Refrigerated [Salsa](https://www.trendhunter.com/trends/milaluna-salsa-mistica). The new offering will be available in mild, medium, and chipotle varieties and boast authentic Mexican flavors. The new ready-to-serve dips feature simple ingredients including tomatoes, onions, garlic, and jalapeño peppers, and can be incorporated into recipes, used as a topper, or enjoyed with chips. "When reviewing consumers' salsa-purchasing preferences, we noticed a gap in the marketplace for flavor-forward, robust, roasted tomato salsa with herbs, spices and peppers, and our new HERDEZ® Traditional Salsa line specifically addresses that need with a convenient, refrigerated option," said Chris Monahan, brand manager of HERDEZ® Refrigerated [Dips](https://www.trendhunter.com/trends/sour-goodunkers). These refrigerated salsas are available in 15-ounce cups at retailers across the country, with increased nationwide distribution later this summer. ## Trend Insights (Trend Hunter) - Score: 4.7/10 - Popularity: 53% | Activity: 74% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Refrigerated Salsas:** The introduction of new refrigerated salsas presents an opportunity for companies to upgrade their product line and expand to a new market. - **Authentic Flavors:** Consumers' preference for authentic and diverse flavors provide an opening to develop and offer unique salsa flavors. - **Ready-to-serve Dips:** Convenience is a key driver for consumers and companies can capitalize on this trend by offering more ready-to-serve dips in convenient packaging. ### Where This Applies - **Food and Beverage:** The food and beverage industry has an opportunity to level up the offerings in the salsa market by introducing new flavors and ready-to-serve dips. - **Packaging:** As convenience is important to consumers, there is a chance for packaging companies to create innovative and easy-to-use packaging for ready-to-serve dips. - **Mexican Cuisine:** Authentic Mexican flavors have been growing in popularity, providing an opportunity for the Mexican cuisine industry to highlight these flavors and expand to new markets. ## Related on Trend Hunter - [Restaurant-Ready Salsa Ranges](https://www.trendhunter.com/trends/charred-salsas.md) - [Mexican-Style Refrigerated Entrées](https://www.trendhunter.com/trends/refrigerated-entres.md) - [Mexican Refrigerated Entrées](https://www.trendhunter.com/trends/mexican-refrigerated-entre.md) - [Versatile Mexican Hot Sauces](https://www.trendhunter.com/trends/herdez-habanero-hot-sauce.md) - [Zesty Avocado Dips](https://www.trendhunter.com/trends/avocado-dips.md) - [Flavor-Packed Plant-Based Salsas](https://www.trendhunter.com/trends/saucy-gourmet.md) - [Customizable Authentic Salsa Products](https://www.trendhunter.com/trends/santa-maria-salsa-range.md) - [Latin Cuisine Foodservice Salsas](https://www.trendhunter.com/trends/la-mexicana-roasted-salsa.md) - [Freeze-Dried Salsas](https://www.trendhunter.com/trends/freeze-dried-salsa.md)