# Rustic Olive Oil Branding This Traditional Olive Oil Packaging Stays True to the Product's Roots By Mishal Omar | Published 2016-08-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/traditional-olive-oil References: [thedieline](http://www.thedieline.com/blog/2016/8/3/gkazas-olive-oil) & [today.nl](http://today.nl/) This [traditional olive oil branding](https://www.trendhunter.com/trends/gourmet-olive-oils) is also infused with modern accents. Called 'Gkazas Olive Oil,' these oils were created by the Dutch and Greek Gkazas family -- giving the brand roots in family and tradition. The family enlisted 'Today' to develop its brand's identity and the result is traditional olive oils that have been bottled and packaged in vessels that are both rustic and modern. The packaging clearly takes inspiration from the [olive oil's Greek roots](https://www.trendhunter.com/trends/moroccan-olive-oil). Both the bottles and [metal canisters](https://www.trendhunter.com/trends/the-olive-oil-guy) included in this collection of oils come in olive green colors, with a minimalist picture resembling an olive and limited writing. This olive oil branding highlights the perfect mix of traditional design with modernity in mind. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 73% | Activity: 32% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Traditional Olive Oil Branding:** Opportunity for using traditional design elements in modern packaging to create a unique branding experience. - **Family Roots in Branding:** Opportunity for highlighting familial heritage and traditions in product branding. - **Minimalist Packaging:** Opportunity for creating clean and simple packaging designs that convey the essence of the product. ### Where This Applies - **Food and Beverage:** Opportunity for traditional food and beverage brands to update their packaging and branding to appeal to modern consumers. - **Design and Branding:** Opportunity for design and branding agencies to create unique and visually appealing packaging designs for traditional products. - **Retail and E-commerce:** Opportunity for retail and e-commerce companies to stock and promote unique and visually appealing packaging designs that stand out on shelves and online. ## Related on Trend Hunter - [Ceramic Olive Oil Jars](https://www.trendhunter.com/trends/cugu.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Customizable Olive Oil Bottles](https://www.trendhunter.com/trends/paint-pour-gift-set.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Artisanal Spanish Olive Oils](https://www.trendhunter.com/trends/artisanal-spanish-olive-oil.md) - [Direct-to-Consumer Olive Oils](https://www.trendhunter.com/trends/branche.md) - [Fresh Homegrown Cooking Oils](https://www.trendhunter.com/trends/good-cooking-oils.md) - [Wisdom-Focused Skincare Packaging](https://www.trendhunter.com/trends/wise-personal-grooming.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md)