# Men-Specific Vitamin C Serums Setú's Vitamin C Serum Boasts Traditional Latin American Botanicals By Kalin Ned | Published 2025-09-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/traditional-latin-american-botanicals References: [setupersonalcare](https://setupersonalcare.com/products/setu-vitamin-c-serum?srsltid=AfmBOoqL0JaIaEXsrXyMEfv9wGVdHkYG_gXB65u9GNx0pMQ0m6SuiRRO)  Specifically formulated for men, the [Setú](https://www.trendhunter.com/trends/setu-personal-care) Vitamin C serum utilizes Sodium Ascorbyl Phosphate as its stable vitamin C derivative alongside traditional Latin American botanicals, namely Camu Camu fruit and Zarzaparrilla root. The first Latin American ingredient is known to be a potent natural source of vitamin C, while the second is known for its calming properties. The product is designed to offer complexion-improving, antioxidant protection, and hydration, with an emphasis on gentle efficacy for [sensitive or combination skin types](https://www.trendhunter.com/trends/no5-vitamin-concentrated-serum). Setú presents its traditional Latin American botanicals-powered Vitamin C serum as a dermatologist-developed formula that is also free from parabens, sulfates, and artificial fragrances. The brand encourages incorporating the serum into a broader morning and evening skincare system for optimal results. Image Credit: Setú ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 24% | Activity: 34% | Freshness: 49% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Key Themes Behind This Trend - **Botanical-based Skincare Products:** The incorporation of traditional Latin American botanicals like Camu Camu and Zarzaparrilla showcases a growing trend towards natural ingredients with culturally rooted benefits. - **Male-oriented Beauty & Skincare:** The emergence of products like men-specific Vitamin C serums highlights the rising focus on addressing the skincare needs of male consumers, a segment often overlooked in beauty innovation. - **Minimalist Ingredient Formulations:** Products devoid of parabens, sulfates, and artificial fragrances reflect a consumer preference for minimalist formulations that prioritize skin safety and environmental concerns. ### Where This Applies - **Cosmetics & Personal Care:** The introduction of men-specific Vitamin C serums presents a burgeoning opportunity within the cosmetics industry to expand product lines targeted specifically at men's skincare. - **Natural Health Products:** Harnessing the properties of botanicals such as Camu Camu fruit and Zarzaparrilla root, the natural health products industry can explore innovative uses for these ingredients beyond traditional applications. - **Dermatology & Skincare Sciences:** Dermatologist-developed formulations that embrace stable Vitamin C derivatives and soothing botanicals may pave the way for novel advancements in skincare science focused on efficacy and sensitivity. ## Related on Trend Hunter - [Heritage-Inspired Skincare](https://www.trendhunter.com/trends/setu-personal-care.md) - [Vitamin C Face Serums](https://www.trendhunter.com/trends/vitamin-c-face-serum.md) - [Potent Vitamin C Serums](https://www.trendhunter.com/trends/svr-c-antiox.md) - [Multi-Functional Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-serum1.md) - [Clean Vitamin C Serums](https://www.trendhunter.com/trends/vitamin-c-booster-shot.md) - [Men-Focused Rejuvenating Eye Creams](https://www.trendhunter.com/trends/rejuvenating-eye-creams.md) - [Fast-Absorbing Brightening Serums](https://www.trendhunter.com/trends/brighter-days-vitamin-c-serum.md) - [Vitamin C Body Serums](https://www.trendhunter.com/trends/the-body-vitamin-c.md) - [High-Performance Vitamin C Serum](https://www.trendhunter.com/trends/highperformance-vitamin-c-serum.md)