# Unabashedly Traditional Lagers This Delectable Lager is Designed For Year-Round Enjoyment By Rahul Kalvapalle | Published 2024-02-17 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/traditional-lager References: [brewbound](https://www.brewbound.com/news/dust-bowl-brewing-co-launches-dust-bowl-lager) & [dustbowlbrewing](https://dustbowlbrewing.com/dust-bowl-brewing-co-introduces-the-pinnacle-of-refreshment-with-dust-bowl-lager-2/)  The [Dust Bowl Brewing Company](https://www.trendhunter.com/trends/lemon-lime-seltzer) got 2024 off to an undeniably rollicking start with the introduction of a brand new traditional lager that is designed to offer an accessible and eminently satisfying drinking experience no matter the weather, time of year or environment. This particular traditional lager, which is available in six-pack canned formats as well as on draft, comes in at an ABV (alcohol by volume) of 4.5 percent which makes it accessible, while its IBU (International Bitterness Unit) quotient of 12 ensures that it's [eminently sessionable](https://www.trendhunter.com/trends/chilly-ones-beer) to beer lovers of all stripes. “We believe this traditional lager will resonate with those who appreciate the simplicity and timelessness of a well-crafted beer," stated Dust Bowl Brewing Company founder Brett Tate. Image Credit: Dust Bowl Brewing ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 54% | Activity: 74% | Freshness: 21% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **Traditional Lager Revival:** Emergence of modern takes on classic lagers with approachable flavor profiles for diverse consumer appeal. - **Accessible Craft Canned Beers:** Innovation in packaging formats for craft lagers to enhance convenience and market reach. - **Premium Sessionable Brews:** Development of lower IBU beers for extended drinking sessions catering to a broader audience. ### Sectors Adopting This - **Craft Beer Brewing:** Exploration of traditional brewing techniques to create fresh interpretations of classic lagers. - **Packaging and Labeling:** Opportunities for branding and packaging innovations in the craft beer industry for increased consumer engagement. - **Beverage Distribution:** Expansion of distribution networks for sessionable craft beers to tap into new markets and consumer segments. ## Related on Trend Hunter - [Easy-Drinking American Lagers](https://www.trendhunter.com/trends/easydrinking-american-lagers.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Low-ABV Dark Lagers](https://www.trendhunter.com/trends/lowabv-dark-lager.md) - [Crisply Crushable Premium Lagers](https://www.trendhunter.com/trends/premium-lager.md) - [Flagship Light Lagers](https://www.trendhunter.com/trends/flagship-light-lagers.md) - [Lightly Refreshing American Lagers](https://www.trendhunter.com/trends/refreshing-american-lagers.md) - [Eye-Catching Light Lager Cans](https://www.trendhunter.com/trends/living-the-dream.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Unabashedly All-American Lagers](https://www.trendhunter.com/trends/allamerican-lager.md)