# Traditional Hand-Painted Briefcases Gucci's New Briefcase Boasts Animal Love Through Art By Kalin Ned | Published 2018-03-30 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/traditional-handpainted-briefcase References: [veryfirstto](http://veryfirstto.com/products/view/dionysus-hand-painted-textured-leather-briefcase/) & [mrporter](https://www.mrporter.com/en-gb/mens/gucci/dionysus-hand-painted-textured-leather-briefcase/976618?ppv=2) This traditional hand-painted briefcase by fashion house [Gucci](https://www.trendhunter.com/trends/horsebit-chain) boasts beautiful illustrations of eagles, horses and wild cats. Made out of brown textured leather, the luxe bag is bound to bring a sleek and elegant component, as well as a delicate artistic flair, to any fashion ensemble. The signature Gucci horseshoe-shaped buckle, which is inspired by the tigers that pulled Dionysus' chariot in Greek mythology, offers a stylish detail element to the luxurious traditional hand-painted briefcase. The detailing in the hardware is truly intricate and mesmerizing, but it definitely does not take away from the [classic illustrations](https://www.trendhunter.com/trends/moynat-x-kasing). The luxe product "offers a glimpse into the imagination of animal-loving Creative Director Mr. Alessandro Michele," and it is endearing and convenient that the briefcase takes on a rather unisex silhouette, making it accessible to everyone. ## Trend Insights (Trend Hunter) - Score: 5.8/10 - Popularity: 95% | Activity: 72% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### What's Driving This Trend - **Hand-painted Fashion Accessories:** There is an opportunity for other fashion brands to follow Gucci's lead and incorporate traditional hand-painted illustrations into their products. - **Unisex Product Design:** Designing products with a gender-neutral approach, like Gucci's traditional hand-painted briefcase, offers accessibility and inclusivity to a wider range of consumers. - **Mythology-inspired Accessories:** Drawing on mythology for inspiration, like Gucci's horseshoe-shaped buckle, provides an opportunity for brands to create unique and intriguing accessories that will capture consumers' imaginations. ### Who This Affects Most - **Fashion Accessories:** The trend of incorporating hand-painted illustrations, like Gucci's traditional hand-painted briefcase, offers a new way to add artistic flair to fashion accessories. - **Luxury Goods:** Other luxury fashion brands can integrate the traditional hand-painted technique, as well as mythology-inspired detailing, into their products to create new and unique items that appeal to a more niche audience. - **Unisex Fashion:** The idea of creating unisex fashion products, like Gucci's traditional hand-painted briefcase, provides a new aspect of inclusivity and accessibility, making it a growing industry and market for entrepreneurs. ## Related on Trend Hunter - [Equestrian Heritage Limited Accessories](https://www.trendhunter.com/trends/case-of-delights.md) - [Leather-Woven Luggages](https://www.trendhunter.com/trends/bottega-veneta-6.md) - [Nostalgic Retro-Style Luxe Bags](https://www.trendhunter.com/trends/rocking-horse-bag.md) - [Romantic Luxury Home Décor](https://www.trendhunter.com/trends/gucci-decor-2.md) - [Traditional Iconography Bags](https://www.trendhunter.com/trends/ophidian-mini-bag-collection.md) - [Horse-Inspired Fine Jewelry Collections](https://www.trendhunter.com/trends/horsebit-fine-jewelry-collection.md) - [Opulent Designer Laptop Bags](https://www.trendhunter.com/trends/designer-laptop-bag.md) - [Reimagined Archival Handbags](https://www.trendhunter.com/trends/coachs-western-tabby.md) - [Bamboo-Focused Luxury Fashion Exhibitions](https://www.trendhunter.com/trends/decoding-an-icon.md)