# Concrete-Inspired Marshmallows These Traditional Danish Treats Have a Fake Concrete Exterior By Madison Mackay | Published 2018-02-26 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/traditional-danish-treats References: [dezeen](https://www.dezeen.com/2018/02/26/kia-utzon-frank-creates-brutalist-inspired-flodeboller-treats/) & [kufstudios](https://www.kufstudios.com/) London-based Goldsmith Kia Utzon-Frank designed a line of traditional Danish treats that appear to have a concrete exterior. The [traditional marshmallow candies](https://www.trendhunter.com/trends/coffee-roast-mallows) have a soft Italian meringue center with a [thin marzipan base](https://www.trendhunter.com/trends/hazelnut-drages) that is covered in a [tempered chocolate](https://www.trendhunter.com/trends/gnaw-chocolate-eggs). In order to create the Brutalist architecture-themed concrete layer, the chocolate is mixed white with natural black colors such as charcoal, dark rice and black sesame. The confections are available in multiple geometric shapes such as pyramids, cubes, spheres and half spheres, all featuring different textures and designs. The designer wanted to create a contrast between the hard exterior and the soft interior by adding pops of color into the mixture. These traditional Danish treats have a design twist that is unique in the candy world. Image Credit: Kia Utzon-Frank, Dezeen ## Trend Insights (Trend Hunter) - Score: 4.1/10 - Popularity: 60% | Activity: 55% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Artistic Confections:** There is a growing trend of creating visually stunning and unconventional confections that challenge traditional expectations. - **Architectural-inspired Design:** Designers are finding inspiration in architectural elements to create unique and visually appealing products. - **Contrasting Textures:** The combination of contrasting textures in food products is becoming popular, providing consumers with an intriguing sensory experience. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry can explore opportunities to create visually captivating and unique confections that capture consumer attention. - **Design and Packaging:** The design and packaging industry can take inspiration from architectural elements to create innovative and visually appealing product designs. - **Candy and Confectionery:** The candy and confectionery industry can experiment with contrasting textures in their products to provide consumers with a unique and enjoyable sensory experience. ## Related on Trend Hunter - [Fluffy Soft Marshmallow Penthouses](https://www.trendhunter.com/trends/marshmallow-penthouse.md) - [Multisensorial Snack Balls](https://www.trendhunter.com/trends/dubai-chewy-ball.md) - [Freeze-Dried Marshmallow Candies](https://www.trendhunter.com/trends/marshmallow-crunch.md) - [High-Quality Chocolatey Marshmallow Treats](https://www.trendhunter.com/trends/mallow-marsh.md) - [Airy Easter Chocolate Eggs](https://www.trendhunter.com/trends/xo-marshmallow-easter-eggs.md) - [Chocolate Chip Marshmallows](https://www.trendhunter.com/trends/smore-speckled-marshmallow.md) - [Textural Teen-Targeted Treats](https://www.trendhunter.com/trends/mallow-dunkz.md) - [Danish Pastry-Inspired Furniture](https://www.trendhunter.com/trends/sweet-art-collection.md) - [Confectionary-Inspired Chalks](https://www.trendhunter.com/trends/sparkling-macaron-sidewalk-chalk.md)