# Revamped Snack Mixes Traditional Chex Mix is Welcoming Back Bagel Chips By Michael Hemsworth | Published 2023-01-11 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/traditional-chex-mix References: [drugstorenews](https://drugstorenews.com/chex-mix-sir-mix-lot-celebrate-return-bagel-chip) & [chex](https://www.chex.com/)  Traditional [Chex Mix](https://www.trendhunter.com/trends/chex-mix-remix-cheesy-pizza) is celebrating the return of bagel chips with the help of Sir Mix-A-Lot to get consumers excited about the updated snack product. The brand's original snack mix will now be rejoined by crispy bagel chips covered in a distinct seasoning to give the product a savory flavor profile to enjoy. The update is being celebrated with a remix of the classic Sir Mix-A-Lot track Baby Got Back with a new version entitled Bagel Is Back, which is accompanied by a promotion video that mimics the original music video. Sir Mix-A-Lot himself spoke on the newly updated product and campaign saying, "You can’t name a better duo than Chex Mix and Sir Mix-A-Lot. But something was missing, we needed another hit in the membership, and knew we had to bring back the bagel chip—with a remix." ## Trend Insights (Trend Hunter) - Score: 2.2/10 - Popularity: 11% | Activity: 42% | Freshness: 14% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Revamped Snack Mixes:** The return of bagel chips to Chex Mix's original recipe presents an opportunity for snack mix brands to innovate by introducing new flavor profiles. - **Celebrity Collaborations:** Collaborating with celebrities like Sir Mix-A-Lot to promote revamped products can create buzz and drive consumer engagement. - **Nostalgia Marketing:** Marketers can leverage consumers' love of nostalgic products and experiences to re-introduce and revive classic brands like Chex Mix and appeal to a wider audience. ### Who This Affects Most - **Snack Mixes:** Snack mix brands can capitalize on the trend toward updated snack recipes and new flavor profiles to attract and retain loyal customers, differentiate themselves from competitors, and increase sales. - **Celebrity Endorsements:** Celebrity endorsement and promotion of food products could transform a brand and increase customer loyalty. - **Music and Advertising:** Music and advertising can be marketed together to create a viral campaign that aims to capture the customer's attention quickly and create brand recognition. ## Related on Trend Hunter - [Pizza-Flavored Snack Mixes](https://www.trendhunter.com/trends/chex-mix-remix-cheesy-pizza.md) - [Flavor-Packed Snack Mixes](https://www.trendhunter.com/trends/chex-mix-more-flavor.md) - [Savory Sandwich-Flavored Snacks](https://www.trendhunter.com/trends/chex-mix-remix.md) - [Spicy Cereal-Based Snack Mixes](https://www.trendhunter.com/trends/spicy-chex-mix.md) - [Salty Cereal Snack Mixes](https://www.trendhunter.com/trends/chex-mix-sweet-salty.md) - [Crispy Cookie Snack Mixes](https://www.trendhunter.com/trends/chex-mix-muddy-buddies-cookies-cream.md) - [Seasonally Packaged Snack Mixes](https://www.trendhunter.com/trends/chex-toffee-cookie-crunch-mix.md) - [Extra-Large Snack Bars](https://www.trendhunter.com/trends/king-size-chex-mix-bars.md) - [Savory Chocolate Cereal Bars](https://www.trendhunter.com/trends/chex-mix-double-chocolate-king-size-bar.md)