# Non-Gamified Trading Portals This U.S.-Focused Trading Platform Encourages Responsible Investing By Rahul Kalvapalle | Published 2022-01-25 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/trading-portal References: [bnnbloomberg](https://www.bnnbloomberg.ca/revolut-becomes-latest-app-based-broker-courting-u-s-investors-1.1709737) & [revolut](https://www.revolut.com/)  [Revolut Security](https://www.trendhunter.com/trends/revolut-3), which has grown in popularity ever since it started out offering money transfer and exchange services in the U.K. before expanding its offerings to include the U.S., Australia and Japan, is launching an innovative new trading portal that is designed to make it easier than ever for investors located in the U.S. going about carrying out a wide variety of activities that include [trading in stocks](https://www.trendhunter.com/trends/invidia-trade). One of the unique features of Revolut's U.S.-focused trading portal is the fact that it is looking to buck the trend of gamification in an effort to help promote responsible investing habits and discourage treating investing with one's hard-earned money as a form of gambling. In the words of Revolut's head of wealth and trading Gabe Vallejo, the team that designed this trading platform has "made sure to have nothing that would look or feel like gamification in our app.” Image Credit: Revolut ## Trend Insights (Trend Hunter) - Score: 1.7/10 - Popularity: 28% | Activity: 13% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### What's Driving This Trend - **Non-gamified Investment Apps:** Disruptive apps offering a responsible investing experience without gamification elements are gaining popularity among cautious investors. - **Financial Wellness Focus:** Fintech companies incorporating features to promote financial wellbeing and responsible money management may invite greater market share. - **Global Expansion in Fintech:** Cross-border financial services are disrupting the industry by offering investment opportunities on a global scale. ### Who This Affects Most - **Socially Responsible Investing:** The finance industry is shifting towards ethical investment options and businesses with a social impact mission. - **User-centric Design in Finance:** The financial services industry is recognizing the potential of incorporating user experience concepts to improve customer satisfaction and engagement. - **Behavioural Finance:** Innovative finance platforms are leveraging insights from behavioural economics to promote smarter investment strategies and boost investor confidence. ## Related on Trend Hunter - [Standalone Crypto Trading Services](https://www.trendhunter.com/trends/revolut-3.md) - [Gamified Stock Trading Apps](https://www.trendhunter.com/trends/stock-trading-apps.md) - [Gamified Investment Education Platforms](https://www.trendhunter.com/trends/investment-education-platform.md) - [Interactive Fantasy Sport Platforms](https://www.trendhunter.com/trends/trading-competitions.md) - [Revamped Trading Platforms](https://www.trendhunter.com/trends/trading-platform.md) - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md) - [Retirement Savings Accounts](https://www.trendhunter.com/trends/retirement-savings-account.md) - [Gamified Decentralized Finance Applications](https://www.trendhunter.com/trends/gamified-decentralized-finance.md) - [Simplified Investment Platforms](https://www.trendhunter.com/trends/investment-decisions.md)