# Millennial-Minded Investing Platforms This Trading Dashboard Targets Digital-Savvy Investors By Rahul Kalvapalle | Published 2021-07-07 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/trading-dashboard References: [wealthprofessional](https://www.wealthprofessional.ca/news/industry-news/new-platform-aims-to-harness-diy-power-of-young-investors/357755) & [rbcdirectinvesting](https://www.rbcdirectinvesting.com/trading-dashboard.html) RBC Direct Investing, the trading and brokerage division of the [Royal Bank of Canada](https://www.trendhunter.com/trends/matawa-training-and-wellness-centre), has launched an all-new [trading dashboard service](https://www.trendhunter.com/trends/ezfin) that is designed to make it easier than ever for investors to leverage a range of resources, informational sources and visualization tools to optimize the performance of their investments. Available for free to RBC Direct Investing customers, the RBC Direct Investing Trading Dashboard is a web-based platform that offers real-time market updates, stock quotes, market news and analysis. The interface is designed to enable users to quickly switch between analysis, investing and using data visualization tools to ensure a streamlined and efficient experience. Ultimately, the provision of slick and [customizable investing tools](https://www.trendhunter.com/trends/custom-investment-platforms) represents an understanding on the part of the Royal Bank of Canada about the changing preferences of its customers, particularly with more and more digital-savvy millennials in their 30s and willing to use digital tools to manage their financial affairs. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 23% | Activity: 46% | Freshness: 10% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [New Ventures](https://www.trendhunter.com/newventures) ## Key Themes ### Why This Trend Is Growing - **Personalized Trading Dashboards:** There is an opportunity to develop more personalized trading dashboard services that are designed to meet the unique needs of individual investors. - **Data-driven Investment Strategies:** Investment platforms can integrate machine learning and artificial intelligence technologies to offer data-driven investment strategies that can help investors optimize their portfolio performance. - **Gamified Investment Experiences:** There is an opportunity to create more gamified investment experiences that leverage game-like features to make investing more engaging and accessible to millennials and other digital-savvy investors. ### Industries Being Reshaped - **Finance:** Finance companies can provide investment dashboards and tools designed to cater to millennials and other digital-savvy investors. - **Technology:** Technology companies can provide innovative solutions that use machine learning and AI to deliver data-driven investment insights and strategies. - **Gaming:** Gaming companies can partner with financial institutions to create gamified investment experiences that are fun, engaging and accessible to younger investors. ## Related on Trend Hunter - [Simplified Investment Platforms](https://www.trendhunter.com/trends/investment-decisions.md) - [Attainable Trading Apps](https://www.trendhunter.com/trends/attainable-trading-app.md) - [Non-Gamified Trading Portals](https://www.trendhunter.com/trends/trading-portal.md) - [Canada-Based Brokerage Expansions](https://www.trendhunter.com/trends/webull-corporation.md) - [Stock Trading Platforms](https://www.trendhunter.com/trends/dabba-trading-platform.md) - [Retirement Savings Accounts](https://www.trendhunter.com/trends/retirement-savings-account.md) - [Teen-Targeting Investing Apps](https://www.trendhunter.com/trends/teentargeting-investing-app.md) - [Socially Connected Investment Platforms](https://www.trendhunter.com/trends/utradea-investment-platform.md) - [Passive Investment Platforms](https://www.trendhunter.com/trends/passive-investment-platform.md)