# Mohawked Marketers "Tradigital" At Grey New York By Bianca | Published 2007-09-28 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/tradigital-grey-new-york References: [adage](http://adage.com/article?article_id=120681) Finally traditional media is starting to catch to realize the importance of moving online. While the majority of older [ad agencies](https://www.trendhunter.com/trends/aienabled-ad-agency) continue to fight off the notion of moving on the web, Grey New York is embracing it in a big way. Their shifting the entire agency to become "tradigital." The term was coined by president Steve Hardwick who told Advertising Week, "We're bringing in all kinds of kids with mohawks and tattoos." Tradigital media is all about embracing both [traditional and new media](https://www.trendhunter.com/trends/analog-life) techniques, melding them to create the most powerful type of [advertising opportunities](https://www.trendhunter.com/trends/purposedriven-brand-storytelling) available today. Check out a video interview with Hardwick. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 70% | Activity: 20% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Media](https://www.trendhunter.com/media) ## Key Themes ### What Makes This Trend Stand Out - **Tradigital Advertising:** Embracing both traditional and new media techniques to create powerful advertising opportunities. - **Shifting to Online:** Recognizing the importance of moving traditional media onto the web. - **Embracing Youth Culture:** Hiring employees with mohawks and tattoos to bring fresh perspectives and ideas. ### Sectors Adopting This - **Advertising:** Opportunity to blend traditional and new media techniques for more effective campaigns. - **Media:** Shift from traditional to online platforms to reach wider audiences and stay relevant. - **Creative Agencies:** Encourage diversity and embrace youth culture to foster innovation and creativity. ## Related on Trend Hunter - [Human-First Marketing Agencies](https://www.trendhunter.com/trends/alev-digital.md) - [Data-Driven Marketing](https://www.trendhunter.com/trends/datadriven-marketing.md) - [Creative Network Rebrands](https://www.trendhunter.com/trends/iris-worldwide.md) - [AI-Generated Ad Tools](https://www.trendhunter.com/trends/aigenerated-ad.md) - [Human-Centric Marketing Agencies](https://www.trendhunter.com/trends/literal-humans.md) - [Phygital Vintage Shops](https://www.trendhunter.com/trends/byronesque.md) - [High-Concept Brand Campaigns](https://www.trendhunter.com/trends/legitimate-you.md) - [Purpose-Driven Brand Storytelling Platforms](https://www.trendhunter.com/trends/purposedriven-brand-storytelling.md) - [AI-Enabled Ad Agencies](https://www.trendhunter.com/trends/aienabled-ad-agency.md)