# European-Style Sipping Chocolate Trader Joe's Sipping Chocolate is Made with Real Cocoa By Katherine Pendrill | Published 2024-01-08 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trader-joes-sipping-chocolate References: [traderjoes](https://www.traderjoes.com/home/products/pdp/sipping-chocolate-088861)  If you're looking for a warm and comforting beverage to get you through the long winter days ahead, look no further than [Trader Joe's](https://www.trendhunter.com/trends/hot-chocolate-stirring-spoon) Sipping Chocolate. Inspired by the velvety-smooth [warm chocolate beverages](https://www.trendhunter.com/trends/hotel-chocolat-drinking-chocolates) available from European cafes, Trader Joe's Sipping Chocolate is a rich and comforting beverage that if intended to be enjoyed a a leisurely pace. The drink is made from a simple ingredient list of sugar, cocoa, natural flavor, and a bit of salt, yet it boasts an intensely rich and smooth chocolate flavor. Best of all, the drink can be prepared with boiling water or your choice of dairy or [non-dairy milk](https://www.trendhunter.com/trends/organic-nondairy-rice-beverage) (though the brand recommends whole milk for that intensely creamy texture). Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 4% | Activity: 6% | Freshness: 20% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Key Themes Behind This Trend - **European-style Sipping Chocolate:** Embracing the velvety-smooth warm chocolate beverages from European cafes. - **Rich and Comforting Beverage:** Indulging in a drink that offers an intensely rich and smooth chocolate flavor. - **Choice of Dairy or Non-dairy Milk:** Adapting the drink preparation to suit individual preferences with dairy or non-dairy milk. ### Where This Applies - **Cafes and Restaurants:** Creating European-style warm chocolate beverages in cafes and restaurants. - **Hot Beverage Market:** Exploring the potential for a new player in the market of rich and comforting beverages. - **Dairy and Non-dairy Industry:** Catering to the demands of consumers looking for dairy or non-dairy milk options for their beverages. ## Related on Trend Hunter - [Hot Cocoa Stirring Spoons](https://www.trendhunter.com/trends/hot-chocolate-stirring-spoon.md) - [Chocolate Hazelnut-Flavored Coffee](https://www.trendhunter.com/trends/chocolate-hazelnut-ground-coffee.md) - [Bittersweet Drinking Chocolate](https://www.trendhunter.com/trends/bittersweet-drinking-chocolate.md) - [Vegan Chocolate Oat Beverages](https://www.trendhunter.com/trends/nondairy-chocolate-oat.md) - [Minty Cocoa Truffles](https://www.trendhunter.com/trends/minty-flavored-cocoa-truffles.md) - [Fruity Cocoa Black Teas](https://www.trendhunter.com/trends/cocoa-berry-black-tea-blend.md) - [Glittering Hot Cocoa Ornaments](https://www.trendhunter.com/trends/hot-cocoa-ornaments.md) - [Salted Chocolate Oatmeals](https://www.trendhunter.com/trends/cocoa-sea-salt-instant-oatmeal.md) - [Hot Cocoa Cream Cheeses](https://www.trendhunter.com/trends/hot-cocoa-inspired-cream-cheese-spread.md)