# Vegan Protein-Packed Burgers The Trader Joe’s Protein Patties Come in Packs of Two By Michael Hemsworth | Published 2020-02-01 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/trader-joes-protein-patties References: [delimarketnews](https://www.delimarketnews.com/buyside-news/trader-joes-debuts-plant-based-burger/anne-allen/thu-01302020-2000/9160) & [traderjoes](https://www.traderjoes.com/) Vegan-friendly fare is continuing to gain more popularity as more consumers seek out meat-free options, which is seeing more brands introduce their own versions of classic varieties like the Trader Joe’s Protein Patties. The plant-based burgers are available now and feature a whopping 18 grams of protein per serving to make them a more satisfying option when compared to conventional veggie patties. The vegan and Kosher-friendly patties are made with a blend of pea proteins along with sunflower oil, beets and seasonings. The brand explained the new product in a statement to [Food & Wine](https://www.foodandwine.com/news/trader-joes-launches-plant-based-burgers) which said, "Folks are increasingly going for meatless burgers for all kinds of reasons, but we like to think that one reason in particular is primarily responsible: plant-based burgers have gotten really, really good recently. That’s why we decided to bring in our very own Trader Joe’s Protein Patties.” ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 60% | Activity: 77% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Vegan-friendly Fare:** The growing popularity of vegan-friendly fare presents opportunities for innovative plant-based protein products in the food industry. - **Meat-free Options:** The increasing demand for meat-free options creates a potential market for new plant-based burger alternatives. - **Plant-based Burgers:** The rise of plant-based burger alternatives opens opportunities for brands to create innovative and protein-packed vegan options. ### Who This Affects Most - **Food Industry:** The food industry can explore new product development in the plant-based protein sector to cater to the growing demand for vegan-friendly options. - **Health and Wellness Industry:** The health and wellness industry can capitalize on the trend by promoting the benefits of plant-based protein and creating innovative vegan products. - **Food Retail Industry:** The food retail industry can expand its offerings by stocking a wide selection of plant-based burger alternatives to cater to the increasing consumer demand. ## Related on Trend Hunter - [Protein-Packed Meatless Meatballs](https://www.trendhunter.com/trends/meatless-meatballs1.md) - [Microwavable Vegan Burger Patties](https://www.trendhunter.com/trends/vegan-burger-patty.md) - [Restaurant-Style Frozen Plant-Based Burgers](https://www.trendhunter.com/trends/dr-praegers-grillhouse-burger.md) - [Vegan Ground Meat Mixtures](https://www.trendhunter.com/trends/meatless-ground.md) - [Textural Veggie-Rich Burger Patties](https://www.trendhunter.com/trends/actual-veggies-burgers.md) - [Meatless Ground Turkey Products](https://www.trendhunter.com/trends/turkeyless-ground.md) - [Meatless Cheeseburger Pizzas](https://www.trendhunter.com/trends/vegetarian-meatless-cheeseburger-pizza.md) - [Plant-Based Beef Patties](https://www.trendhunter.com/trends/this.md) - [Quarter-Pound Meatless Patties](https://www.trendhunter.com/trends/steakhouse-style-burger.md)