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# Maple Sugar Popcorn Snacks
Trader Joe’s Maple & Sea Salt Kettle Corn is Perfect for Fall Snacking

By Katherine Pendrill | Published 2019-10-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/trader-joes-maple-sea-salt-kettle-corn
References: [traderjoes](https://www.traderjoes.com/digin/post/maple--sea-salt-kettle-corn)

If maple is your go-to fall flavor, you'll definitely want to pick up a package of [Trader Joe's](https://www.trendhunter.com/trends/salted-maple-ice-cream) new Maple & Sea Salt Kettle Corn. With the delicious texture of kettle corn and the sweetness of maple sugar, the new treat puts a seasonal twist on a classic snack.

Trader Joe's new Maple & Sea Salt Kettle Corn is a festive fall product that starts with kettle corn popped in coconut oil and high oleic sunflower oil. The kernels are then seasoned with sea salt a light maple-sugar glaze. The glaze is made from maple sugar, which is the liquid left behind after all the water has been boiled out of the sap of a maple tree. As Trader Joe's puts it, the new snack delivers a "light crunch, maple-y sweetness, and touch of salt" for your seasonal snacking pleasure.

Image Credit: *Trader Joe's.*

## Trend Insights (Trend Hunter)

- Score: 3.5/10
- Popularity: 29% | Activity: 67% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food)

## Key Themes

### Why This Trend Is Growing

- **Maple-flavored Snacks:** Explore the rising trend of incorporating maple flavor into various snack products, providing a unique and seasonal twist.
- **Seasonal Kettle Corn:** Discover the growing popularity of kettle corn with seasonal flavors, attracting consumers looking for festive snack options.
- **Natural Sweeteners:** Observe the trend towards using natural sweeteners like maple sugar as a healthier alternative to refined sugars in snack products.

### Industries Being Reshaped

- **Snack Foods:** Opportunity for snack food brands to create innovative and unique maple-flavored snacks to cater to seasonal demands.
- **Food Manufacturing:** Potential for food manufacturers to develop and produce seasonal kettle corn snacks, tapping into the growing trend.
- **Health Food:** Health food industry can explore using natural sweeteners like maple sugar in their products as a healthy and natural alternative to traditional sweeteners.

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