# Reduced-Calorie Ice Creams Trader Joe's Light Ice Creams Have Less Than 400 Calories Per Pint By Laura McQuarrie | Published 2019-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trader-joes-light-ice-creams References: [traderjoes](https://www.traderjoes.com/digin/post/light-ice-cream) Inspired to create better-for-you frozen treats for consumers, many brands are releasing [high-protein, low-calorie ice cream products](https://www.trendhunter.com/trends/highprotein-ice-cream-range) and the newest batch of Light Ice Creams comes from [Trader Joe's](https://www.trendhunter.com/trends/strawberries-cream-gelato). These reduced-calorie, protein-rich ice creams contain a minimum of 20 grams of protein and share less than 400 calories per pint. The Trader Joe's Light Ice Creams are offered in flavors like Chocolate Peanut Butter and Cookies & Cream, both of which boast [indulgent mix-ins](https://www.trendhunter.com/trends/halo-top-mixins). While the Chocolate Peanut Butter Light Ice Cream boasts a rich and creamy chocolate ice cream base that's accented by salty peanut butter swirls, the vanilla-based Cookies & Cream Light Ice Cream satisfies with crunchy pieces of Trader Joe's own Joe-Joe’s Cookies. According to the retailer, "Trader Joe’s Light Ice Creams are designed to be eaten by the pint." ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 33% | Activity: 16% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **High-protein Ice Creams:** Creating ice cream products with high protein content presents an opportunity for brands to cater to health-conscious consumers. - **Low-calorie Ice Creams:** Developing ice cream products with reduced calorie content allows brands to offer guilt-free indulgence without sacrificing taste. - **Indulgent Mix-ins:** Incorporating indulgent mix-ins into ice cream flavors provides an opportunity for brands to create unique and flavorful experiences for consumers. ### Industries Being Reshaped - **Frozen Dessert Industry:** The frozen dessert industry can capitalize on the trend of creating high-protein, low-calorie ice creams to attract health-conscious consumers. - **Health Food Industry:** The health food industry can benefit from the development of low-calorie ice creams to provide healthier dessert options for consumers. - **Food Manufacturing Industry:** The food manufacturing industry can explore the market potential of indulgent mix-ins in ice cream products to offer innovative and enticing flavors. ## Related on Trend Hunter - [Frozen Low-Sugar Protein Desserts](https://www.trendhunter.com/trends/protein-pints-flavor.md) - [Sugar-Free High-Protein Ice Creams](https://www.trendhunter.com/trends/high-protein-ice-cream.md) - [High-Protein Ice Creams](https://www.trendhunter.com/trends/frozen-one.md) - [Satiating High-Protein Ice Creams](https://www.trendhunter.com/trends/highprotein-ice-cream.md) - [Chunky Low-Calorie Ice Creams](https://www.trendhunter.com/trends/oppo-brothers-chocolate-chip-cookie-dough.md) - [Snackable Ice Cream Cups](https://www.trendhunter.com/trends/mini-ice-cream.md) - [Dessert-Inspired Low-Sugar Ice Creams](https://www.trendhunter.com/trends/enlightened-ice-cream-range.md) - [Cake Batter Ice Creams](https://www.trendhunter.com/trends/chocolate-cake-batter.md) - [Calorie-Conscious Ice Cream Sticks](https://www.trendhunter.com/trends/skinny-dream-ice-creams.md)