# Matcha-Infused Soba Noodles Trader Joe's Japanese Noodles are a Special Kind of Offering By Kalin Ned | Published 2021-06-04 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/trader-joes-japanese-noodles References: [traderjoes](https://www.traderjoes.com/home/products/pdp/070269) The new [Trader Joe's Japanese](https://www.trendhunter.com/trends/sparkling-matcha-lemonade) Noodles are bound to spark consumer interest as they are created with an innovative recipe. First and foremost, the [soba noodles](https://www.trendhunter.com/trends/organic-forbidden-rice) here are made with a hybrid of wheat and buckwheat flour. These ingredients are collected from a small, family-owned operation that is located in a mountainous region where "the soba tradition in this place goes back for centuries." Secondly, Trader Joe's Japanese Noodles are infused with "a good dose of [premium, Japanese matcha green tea](https://www.trendhunter.com/trends/matcha-collection) (about 5%)"—hence, the green color. This addition does not only contribute to the aesthetics of the product but also brings a special earthy and nutty flavor that is paired with a refreshing green tea aroma. The noodles can be enjoyed both hot and cold. Image Credit: Trader Joe's ## Trend Insights (Trend Hunter) - Score: 4.9/10 - Popularity: 49% | Activity: 89% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Matcha Food Products:** There is an opportunity for more food products to experiment with adding matcha to their recipes for unique and healthful options. - **Hybrid Flours:** Using a combination of flours in recipes presents a potential opportunity for food companies to create unique flavors and textures in their products. - **Aesthetic Foods:** More products could benefit from adding an aesthetic element or color to their offerings, which could increase customer interest and potentially lead to new markets. ### Industries Being Reshaped - **Food and Beverage:** The food and beverage industry has an opportunity to create unique, healthful and attractive products that appeal to their customers. - **Agriculture:** Specialty crops and family-owned farms could potentially supply unique ingredients to food companies looking to set themselves apart with innovative recipes. - **Retail:** Retailers could benefit from encouraging or partnering with suppliers and manufacturers to offer unique, high-quality products that customers are looking for. ## Related on Trend Hunter - [Sparkling Matcha Lemonades](https://www.trendhunter.com/trends/sparkling-matcha-lemonade.md) - [Ruffly-Edged Noodle Packets](https://www.trendhunter.com/trends/squiggly-knife-cut-style-noodles.md) - [Spicy Knife-Cut Noodles](https://www.trendhunter.com/trends/spicy-squiggly-knife-cut-noodles.md) - [Green Tea Latte Powders](https://www.trendhunter.com/trends/matcha-green-tea-latte-mix.md) - [Refreshing Bottled Green Teas](https://www.trendhunter.com/trends/green-tea-unsweetened-beverage.md) - [Tea-Infused Yuzu Jellies](https://www.trendhunter.com/trends/green-tea-and-yuzu-spread.md) - [Spicy Tempura Seaweed Snacks](https://www.trendhunter.com/trends/spicy-tempura-seaweed-snack.md) - [Japanese-Style Savory Pancakes](https://www.trendhunter.com/trends/vegetable-pancake.md) - [Versatile No-Boil Noodles](https://www.trendhunter.com/trends/no-boil-noodles.md)