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# Expressive Logo Editorials
The Ones 2 Watch 'Trade Mark' Series Spotlights Bold Streetwear

By Jana Pijak | Published 2017-11-27 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/trade-mark
References: [theones2watch](https://theones2watch.com/editorial/men/31268/) & [meravbenloulou](http://meravbenloulou.com/)

Photographer Merav Ben Loulou captures 'Trade Mark,' an editorial lensed for web publication The Ones 2 Watch. Starring model Maor Maman, the image series highlights logo-adorned streetwear apparel with religious undertones.

Stylist Tamar Eiger handpicks this photoshoot's bold wardrobe, which consists of pieces from Yarden Levi. The editorial's most memorable looks include a "Hello my name is Jesus" statement t-shirt with a bright name tag logo, and an embroidered patch jacket that also boasts religious imagery. Its other standout looks include a 'Jesus Krust' graphic tee which is a parody on the iconic Burger King logo.

Hair and makeup for Trade Mark is courtesy of Dana Kfir who creates a sleek and understated hairstyle for model Maor, allowing his expressive clothing to stand out.

Image Credit: Merav Ben Loulou, The Ones 2 Watch

## Trend Insights (Trend Hunter)

- Score: 3.8/10
- Popularity: 57% | Activity: 49% | Freshness: 8%
- Audience gender: 90% men, 10% women
- Primary generations: Millennial
- Top markets: North America, Europe, Asia

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography)

## Key Themes

### What Makes This Trend Stand Out

- **Logo-adorned Streetwear:** Opportunity to create religious-themed streetwear using logos for branding purposes.
- **Statement T-shirts:** Opportunity to create statement t-shirts that incorporate recognizable logos for maximum impact.
- **Religious Parodies:** Opportunity to create parody pieces using religious themes and iconic logos for a unique twist.

### Sectors Adopting This

- **Fashion:** Opportunity for fashion brands to incorporate religious themes and recognizable logos in their design for a bold statement.
- **Marketing:** Opportunity for marketers to experiment with logo-adorned merchandise and statement t-shirts for maximum advertising impact.
- **Photography:** Opportunity for photographers to showcase bold and expressive fashion pieces in their editorial work.

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