# Immoderate Diamond Watches This Audemars Piguet Watch Brought Luxury to the SIHH Trade Fair By Malika Renee Butss | Published 2016-02-02 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/trade-fair References: [luxurytopics](http://www.luxurytopics.com/watches/637000-dollars-diamond-watch) The SIHH 2016 trade fair saw many new watches with tech upgrades and skeleton faces but this [Audemars](https://www.trendhunter.com/trends/remaster02) [Piguet](https://www.trendhunter.com/trends/audemars-piguet-x-kaws) model stunned the crowd with its excessive exuberance. Retailed for $637,000, this watch is coated with an immense amount of diamonds. Two versions of the watch were presented at this year's [Salon International de la Haute Horlogerie](https://www.trendhunter.com/trends/beauty-chair) trade fair, with one being entirely made of diamonds while the other is a mixture of diamonds and onyx. The diamond timepiece became the envy of all women in the room as soon as its 4,653 cut diamond case and bracelet -- as well as its 206 cut diamond dial -- hit center stage. With a grand total of 4,859 diamonds, this watch took 1,500 hours of construction, design and engineering. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 48% | Activity: 18% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches) ## Key Themes ### What Makes This Trend Stand Out - **Luxury Diamond Watches:** The market for luxury diamond watches continues to expand with high-end brands showcasing excess and opulence in their designs. - **High-end Jewelry Tech Upgrades:** As the line between jewelry and technology blurs, high-end brands like Audemars Piguet are integrating technology and design to create extravagant pieces. - **Customizable High-end Watches:** Consumers are seeking personalized luxury watches, prompting high-end brands to offer customization options that cater to their individual style preferences. ### Sectors Adopting This - **Luxury Watches:** The luxury watches industry continues to evolve with the incorporation of technological and design advancements. - **High-end Jewelry:** As high-end jewelry brands adapt to the growing market, the integration of technology and opulent designs is becoming more prevalent. - **Customized Watches:** As consumer preferences for personalized items rise, the customizable luxury watch industry offers opportunities for high-end brands to offer bespoke, one-of-a-kind timepieces. ## Related on Trend Hunter - [Luxe Diamond Watch Cases](https://www.trendhunter.com/trends/golden-concept.md) - [Diamond Smartwatch Cases](https://www.trendhunter.com/trends/golden-concept-1.md) - [Ultra-Lavish Watch Designs](https://www.trendhunter.com/trends/reine-de-naples.md) - [Sand Gold Luxurious Wristwatches](https://www.trendhunter.com/trends/remaster02.md) - [Hypercar-Inspired Luxury Watches](https://www.trendhunter.com/trends/tourbillon-baguette.md) - [Fanciful Futuristic Timepieces](https://www.trendhunter.com/trends/hublot-mp10-tourbillon.md) - [Luxury Monochromatic Timepieces](https://www.trendhunter.com/trends/defy-skyline-skeleton.md) - [Bioluminescent Oceanic Timepieces](https://www.trendhunter.com/trends/zenith-defy-extreme-diver-topper-edition.md) - [Opulent Artist-Honoring Timepieces](https://www.trendhunter.com/trends/piaget-x-andy-warhol-collage.md)