# 2012 Trend Reports Identify Emerging Opportunity and Track Market Insight By Tiana Reid | Published 2011-12-16 | About Source: Trend Hunter, https://www.trendhunter.com/trends/track-market-insight References: [trendhunter](http://www.trendhunter.com/trendreports)  [Track market insight](http://www.trendhunter.com/trendreports) with Trend Hunter's 2012 Trend Reports. During the current contemporary climate of constant change, it is crucial to be able to filter out the noise and fuel creative potential using something other than mere guru instinct. That's why it's more important than ever before to know the evolving consumer mindset during chaos. The 2012 Trend Reports are now enhanced with demographics which allow you to search through PRO Trends like 'Geriatric Couture,' 'Radical Rebranding' and 'Rise of the Tease' according to popularity, freshness, activity, age, gender balance and region. Trend Hunter's people-powered approach and sophisticated methodology allows you and your team to [track market insight](http://www.trendhunter.com/trendreports) and identify opportunity so you can find your next big idea and supercharge innovation. ## Trend Insights (Trend Hunter) - Score: 1.2/10 - Popularity: 5% | Activity: 22% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [About](https://www.trendhunter.com/about) ## Key Themes ### Key Themes Behind This Trend - **Demographic-based Trend Analysis:** Opportunities for businesses to use demographic-based trend analysis and search through PRO trends based on popularity, freshness, activity, age, gender balance, and region. - **People-powered Trend Reporting:** Opportunities for businesses to leverage people-powered trend reporting to track market insights, identify evolving consumer mindsets, and fuel creative potential. - **Trend-based Innovation Strategy:** Opportunities for businesses to supercharge innovation by developing trend-based innovation strategies that filter out noise and capitalize on emerging opportunities. ### Where This Applies - **Marketing and Advertising:** Trend reports and demographic-based trend analysis can help marketing and advertising industries identify and capitalize on emerging consumer trends. - **Product Development:** People-powered trend reporting and trend-based innovation strategies can help product development industries stay ahead of emerging consumer trends and supercharge innovation efforts. - **Consulting and Research:** People-powered trend reporting and trend-based innovation strategies can offer consulting and research industries more sophisticated methodologies to track market insights and identify evolving consumer mindsets. ## Related on Trend Hunter - [Inspiring Food Color Reports](https://www.trendhunter.com/trends/oterra-color-trends-2025.md) - [Trend Prediction Services](https://www.trendhunter.com/trends/tagwalk.md) - [AI Market Research](https://www.trendhunter.com/trends/rocktangle.md) - [AI-Powered Cultural Trend Tools](https://www.trendhunter.com/trends/culture-decoder.md) - [Comprehensive Fast Food Reports](https://www.trendhunter.com/trends/yum-brands-inc.md) - [Consumer Insight Engines](https://www.trendhunter.com/trends/buzzabout.md) - [Real-Time Market Research Platforms](https://www.trendhunter.com/trends/tapresearch.md) - [Idea Discovery Tools](https://www.trendhunter.com/trends/ideai.md) - [AI Research Reports](https://www.trendhunter.com/trends/promethia.md)