# Sustainable Sugar-Free Wines Traces Wines Use Pioneering Techniques to Guarantee Zero Sugar By Laura McQuarrie | Published 2023-07-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/traces-wines References: [foodanddrinktechnology](https://www.foodanddrinktechnology.com/news/48338/drinkwell-drives-forward-functional-alcohol-with-low-carb-beer-and-zero-sugar-wines/) & [traceswine](https://www.traceswine.com/products/traces-mixed-case)  The high demand for low- and no-alcohol products highlights a shift in consumer preferences towards moderation and mindful consumption, and [Traces Wines](https://www.trendhunter.com/trends/traces-vita-spritz) stands out by strategically catering to the middle ground, offering options that provide a balanced experience with reduced alcohol content, allowing customers to enjoy the taste and social aspect without compromising on their health goals. Using Grenache, Sauvignon and Cinsault grapes and early-ripening with pioneering fermentation techniques, Traces Wine creates [zero-sugar products](https://www.trendhunter.com/trends/lo-secco-prosecco-doc). A 125ml serving comes in at 11% ABV and it delivers a carb-free, [low-calorie drinking experience](https://www.trendhunter.com/trends/svelte-wine) that's considerably lighter than the usual French wine. These clean wines resonate with a variety of consumers, including environmentally minded drinkers, as well as those following vegan, low-carb and gluten-free diets. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 31% | Activity: 35% | Freshness: 17% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What's Driving This Trend - **Low-alcohol Products:** Traces Wines capitalizes on the high demand for low-alcohol products by offering zero-sugar options with reduced alcohol content. - **Mindful Consumption:** Traces Wines taps into the trend of consumer preferences for moderation and mindful consumption by providing balanced and healthier wine options. - **Clean Wines:** Traces Wines appeals to environmentally conscious consumers and those following specific diets by offering clean, vegan, low-carb, and gluten-free wine options. ### Who This Affects Most - **Wine & Spirits:** The wine & spirits industry can take advantage of the low-alcohol trend and consumer focus on mindful consumption by developing and marketing innovative low-alcohol and zero-sugar wine products. - **Health & Wellness:** The health and wellness industry can explore partnerships with Traces Wines to promote their clean wine options as part of a balanced and healthier lifestyle. - **Food & Beverage:** The food & beverage industry can incorporate Traces Wines' zero-sugar wine products into their menus as a healthier alternative and cater to the growing demand for mindful and healthier drink options. ## Related on Trend Hunter - [Traceable Non-Alcoholic Wines](https://www.trendhunter.com/trends/studio-null.md) - [Zero Sugar Wine Ranges](https://www.trendhunter.com/trends/zero-sugar-wines.md) - [Alcohol-Free European Wines](https://www.trendhunter.com/trends/vintense.md) - [Uncompromising Alcohol-Removed Wines](https://www.trendhunter.com/trends/non-alcoholic-wine-collection.md) - [Award-Wining Non-Alcoholic Wines](https://www.trendhunter.com/trends/0-wines.md) - [Sugar-Free Vegan Wines](https://www.trendhunter.com/trends/unsweet-wine.md) - [Botanical Alcohol-Free Wines](https://www.trendhunter.com/trends/three-mills-wines.md) - [Elevated Alcohol-Free Wine Collections](https://www.trendhunter.com/trends/hardys-zero.md) - [Californian Low-Alcohol Wines](https://www.trendhunter.com/trends/arlow.md)