# Vitamin-Enriched Canned Spritzes TRACES Vita Spritz Crosses Cocktail Culture and Wellness By Laura McQuarrie | Published 2026-07-30 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/traces-vita-spritz References: [barmagazine](https://barmagazine.co.uk/traces-unveils-europes-first-vitamin-infused-alcohol-spritz/) & [drinkwelluk](https://drinkwelluk.com/products/traces-vita-spritz-12x250ml)  A new generation of drinkers is reaching for [spritzes](https://www.trendhunter.com/trends/funkin-spritz) not just for their light, bubbly refreshment but for functional benefits built-in, like TRACES' Vita Spritz, the UK's first spirit-based canned cocktail infused with a full spectrum of vitamins and minerals. This certified vegan, vitamin-rich canned cocktail boasts a long list of functional additions, plus it comes in at just 88 kcal per can, making Vita Spritz one of the [lighter-calorie canned cocktails](https://www.trendhunter.com/trends/this-is-skinny) available in the UK. Sipping the blackberry-açaí variety (which comes in at 5.5% ABV) delivers a premium ready-to-drink experience, stacked with meaningful amounts of [essential vitamins and minerals](https://www.trendhunter.com/trends/inner-wild) like B Vitamins for energy, Vitamin C for immune system support, magnesium for muscle function, and zinc for overall well-being, plus biotin for lustrous hair, skin and nails, and more. ## Trend Insights (Trend Hunter) - Score: 7.3/10 - Popularity: 69% | Activity: 66% | Freshness: 84% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### What's Driving This Trend - **Functional Alcohol:** Alcoholic beverages with added vitamins, minerals, and wellness cues create space for hybrid products that blur indulgence with perceived health support. - **Low-calorie Cocktails:** Lower-calorie canned cocktails are reshaping premium ready-to-drink formats by aligning moderation, convenience, and flavor-forward drinking occasions. - **Wellness-infused Socializing:** Social drinking occasions are being reframed through products that pair cocktail culture with beauty, energy, and immunity-related benefit claims. ### Who This Affects Most - **Ready-to-drink Beverages:** Canned cocktail brands can differentiate through functional formulations that elevate convenience beyond portability and taste. - **Alcoholic Beverages:** The spirits sector is seeing new crossover potential as wellness-oriented ingredients enter categories traditionally defined by flavor and ABV. - **Health and Wellness:** Wellness positioning is expanding into adult beverage formats, opening category adjacency between supplements, lifestyle branding, and social consumption. ## Related on Trend Hunter - [Refreshing Ready-to-Drink Spritzes](https://www.trendhunter.com/trends/spritz-del-conte-hugo-spritz.md) - [Electrolyte-Infused Wine Spritzes](https://www.trendhunter.com/trends/sauvy-b.md) - [Fruity Pink Spritzes](https://www.trendhunter.com/trends/sarti-spritz.md) - [Female-Focused Hydration Mixes](https://www.trendhunter.com/trends/drink-mix-for-women.md) - [Award-Winning Colorful RTD Beverages](https://www.trendhunter.com/trends/blue-sky-miners.md) - [Non-Alcoholic Citrus Spritzes](https://www.trendhunter.com/trends/naked-life-italian-spritz.md) - [Savory Italian Spritzes](https://www.trendhunter.com/trends/martini-x-crazy-pizza.md) - [Zero-Proof South Asian Spritzes](https://www.trendhunter.com/trends/zero-proof-south-asian-spritz.md) - [Small-Batch Bitters Samplers](https://www.trendhunter.com/trends/botanical-bitters-collection.md)