# Traceable Olive Oil Bottles Bellucci's Extra Virgin Olive Oil Pairs with a Traceability App By Laura McQuarrie | Published 2019-08-29 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/traceable-olive-oil References: [prnewswire](https://www.prnewswire.com/news-releases/bellucci-brings-traceable-organic-italian-evoo-to-whole-foods-market-300908576.html) & [belluccipremium](http://www.belluccipremium.com/) Bellucci is passionate about producing extra virgin olive oil sustainably and sharing exactly how it is sourced with consumers with a traceable olive oil bottle design. The brand's EVOO is packaged in a bottle with a label that indicates the season of harvest, plus a unique lot code that can be loaded into Bellucci's traceability app. The [blockchain-based traceability system](https://www.trendhunter.com/trends/trace) can be accessed by consumers in-store, so that they are able to shop confidently and make an informed purchasing decision knowing that their olive oil is truly 100% pure and of authentic Italian origin. The brand is passionate about working with growers, some of which work in areas that are defined as Protected Geographical Indicators by the [EU](https://www.trendhunter.com/trends/awardwinning-olive-oil). Appealing to health-conscious consumers who are passionate about high-quality natural and organic foods, Bellucci is now making its products available in [Whole Foods Market](https://www.trendhunter.com/trends/pure-organic-avocado-oil). ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 53% | Activity: 73% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Traceable Olive Oil:** The traceable olive oil bottle design provides an opportunity for brands to enhance transparency and build trust with consumers. - **Blockchain-based Traceability:** Implementing blockchain technology in traceability systems can revolutionize supply chain transparency and create value for consumers. - **Consumer Demand for Transparency:** Increasing consumer demand for transparency in food products creates an opportunity for brands to differentiate themselves by providing detailed sourcing information. ### Sectors Adopting This - **Food Packaging:** Innovative packaging solutions like traceable bottles can disrupt the food packaging industry by offering enhanced product authentication and traceability. - **Blockchain Technology:** The use of blockchain technology in traceability systems presents disruptive opportunities in various industries, including food, logistics, and supply chain management. - **Organic Food and Beverage:** The demand for transparency and authenticity in organic food and beverage products allows companies to leverage traceability technology as a marketing differentiator. ## Related on Trend Hunter - [Sustainably Crafted Olive Olives](https://www.trendhunter.com/trends/filippo-berio.md) - [Direct-to-Consumer Olive Oils](https://www.trendhunter.com/trends/branche.md) - [Squeezable Olive Oil Packaging](https://www.trendhunter.com/trends/chefs-bottle.md) - [Hand-Painted EVOO Bottles](https://www.trendhunter.com/trends/handpainted-evoo-bottle.md) - [Olive Oil Packaging Expansions](https://www.trendhunter.com/trends/drizzle-and-sizzle.md) - [Squeezable Californian Olive Oils](https://www.trendhunter.com/trends/chef-style-squeeze-bottle.md) - [Aluminum Bottled Oils](https://www.trendhunter.com/trends/extra-virgin-olive-oil-bottles.md) - [One-Handed Olive Oil Bottles](https://www.trendhunter.com/trends/dress-drizz.md) - [Limited-Edition Olive Oils](https://www.trendhunter.com/trends/unfiltered-extra-virgin-olive-oil.md)