# Influencer Marketing Apps Traackr Launched an App That Tracks Influencer Marketing Strategies By Francesca Mercurio | Published 2021-09-16 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/traackr References: [cosmeticsbusiness](https://www.cosmeticsbusiness.com/news/article_page/Traackr_launches_new_app_for_ranking_influencer_marketing_performance/179117) The [influencer marketing platform](https://www.trendhunter.com/trends/xcreateai), Traackr, is launching an interactive app that ranks the most successful influencer marketing programs amongst 1,422 beauty brands. Influencer marketing has become a staple growth strategy for brands - especially during the pandemic - and continues to be a great way to drive sales and increase production consideration. As investing in influencer marketing continues to grow, so does the need to assess the best strategies. Traackr's Beauty Leaderboard app will use common performance metrics to assess influencer marketing strategies by brands in the UK, US, and France. The Beauty Leaderboard app invites users to scroll through the numerous brand reports and metrics. The app is equipped with five filters - Top Performing Brands, Trending Brands, Most Mentioned Brands, Highest Post Efficiency, and Highest Influencer Loyalty - to make refining one's search simple and efficient. Image Credit: Cosmetics Business ## Trend Insights (Trend Hunter) - Score: 5.1/10 - Popularity: 57% | Activity: 86% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Interactive Ranking Apps:** Traackr's Beauty Leaderboard app is an example of an interactive ranking app that assesses influencer marketing strategies by brands. - **Data-driven Influencer Marketing:** Traackr's app uses common performance metrics to assess influencer marketing strategies by brands in the UK, US, and France. - **Refining Search Filters:** Traackr's Beauty Leaderboard app's five filters make refining one's search for the best influencer marketing strategies simple and efficient. ### Who This Affects Most - **Marketing and Advertising:** Traackr's interactive ranking app for influencer marketing strategies can help marketing and advertising professionals make data-driven decisions. - **Beauty and Cosmetics:** Traackr's Beauty Leaderboard app ranks the most successful influencer marketing programs among 1,422 beauty brands. - **Technology and Analytics:** Traackr's Beauty Leaderboard app uses common performance metrics to assess influencer marketing strategies and demonstrates disruptive innovation opportunities for the technology and analytics industry. ## Related on Trend Hunter - [Integrated Influencer Marketing Platforms](https://www.trendhunter.com/trends/influencer-marketing-platforms.md) - [Influencer App Releases](https://www.trendhunter.com/trends/influencer-app2.md) - [Influencer Campaign Managers](https://www.trendhunter.com/trends/tracefluence.md) - [Connective Influencer Apps](https://www.trendhunter.com/trends/influencer-app.md) - [Influencer-Involved Investing Apps](https://www.trendhunter.com/trends/influencerinvolved-investing-app.md) - [SaaS Influencer Marketing Tools](https://www.trendhunter.com/trends/beeing-social.md) - [AI Influencer Platforms](https://www.trendhunter.com/trends/ai-influencer.md) - [Influencer Partnership Platforms](https://www.trendhunter.com/trends/impactcom.md) - [Discovery-Based Influencer Platforms](https://www.trendhunter.com/trends/brandpilot-ai.md)