# Hardcore Minimalist Mobiles The TPM Helium 'Easy Phone' is Sleek and Slim By Alexandra Serrano | Published 2012-07-09 | Tech Source: Trend Hunter, https://www.trendhunter.com/trends/tpm-helium-easy-phone References: [yankodesign](http://www.yankodesign.com/2012/07/09/slim-n-sleek-helium/) & [thepowermachines](http://www.thepowermachines.com/mobile-innovation/tpm-helium/) In terms of technology, minimalism is at the peak of popularity, and the TPM Helium 'Easy Phone' is at the forefront of absolute utility and sleek design. The phone was designed with intense professionals in mind who require a fast and user-friendly mobile. With key fundamental features, the candy bar-sized phone allows for optimized calling. Its [ultra-thin design](https://www.trendhunter.com/trends/iphone-air-1) features include: a bright touch screen, Andorid ICS Operating system, Office document support, GPS, Bluetooth and [small size keypad](https://www.trendhunter.com/trends/sidephone-sp01) with 'Grip Angle Text.' The 'Easy Phone' is competitive in its sizing compared to similar market smart phones like the [iPhone](https://www.trendhunter.com/trends/dumb-phone1) and Android series mobiles. It features two cameras with one being a 5 megapixel with LED flash. The design of this mobile will have business-oriented folk rejoicing from its aesthetically pleasing functionality. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 48% | Activity: 35% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Tech](https://www.trendhunter.com/tech) > [Mobile](https://www.trendhunter.com/mobile) ## Key Themes ### Why This Trend Is Growing - **Minimalist Mobiles:** The TPM Helium 'Easy Phone' exemplifies the trend of minimalist mobile devices, offering absolute utility and sleek design. - **Optimized Calling:** The 'Easy Phone' presents a disruptive innovation opportunity by prioritizing optimized calling features for intense professionals. - **Aesthetically Pleasing Functionality:** The design of the 'Easy Phone' caters to business-oriented individuals, combining aesthetics and functionality seamlessly. ### Industries Being Reshaped - **Mobile Device Manufacturing:** The minimalist design trend showcased by the TPM Helium 'Easy Phone' opens up opportunities for disruption in the mobile device manufacturing industry. - **Communication Services:** The 'Easy Phone' and its focus on optimized calling features present disruptive potential in the communication services industry. - **Technology Accessories:** The sleek and slim design of the 'Easy Phone' creates space for disruptive innovation in the technology accessories industry. ## Related on Trend Hunter - [Keyboard-Intact E-Ink Smartphones](https://www.trendhunter.com/trends/the-minimalist-phone.md) - [Cubic Industrial Phone Models](https://www.trendhunter.com/trends/minimalist-phone-concept.md) - [Pared-Back OLED Phones](https://www.trendhunter.com/trends/light-phone-iii.md) - [Innovative Compact Smartphones](https://www.trendhunter.com/trends/compact-smartphone.md) - [Mini Transparent Smartphone Concepts](https://www.trendhunter.com/trends/nothing-mini-phone.md) - [Simplistic Folding Clamshell Smartphones](https://www.trendhunter.com/trends/01-phone.md) - [Mini-Sized Alternative Smartphones](https://www.trendhunter.com/trends/cmf-phone-mini.md) - [Minimalist Smartphone Apps](https://www.trendhunter.com/trends/dumb-phone-app.md) - [OLED Display Simplistic Phones](https://www.trendhunter.com/trends/the-light-phone-iii.md)