# Online Toy Sales Partnerships Target Will Now Handle Orders Form the Toys 'R' Us Website By Daniel Johnson | Published 2019-10-11 | Business Source: Trend Hunter, https://www.trendhunter.com/trends/toys-r-us-website References: [techcrunch](https://techcrunch.com/2019/10/09/toys-r-us-relaunches-its-website-where-online-sales-are-powered-by-target/) & [corporate.target](https://corporate.target.com/press/releases/2019/10/target-to-power-toys-r-us-shopping-experience) The [Toys 'R' Us](https://www.trendhunter.com/trends/toys-r-us-airport) website was recently relaunched due to the company's new partnership with [Target](https://www.trendhunter.com/trends/infant-gear). The partnership is part of the company's strategy to recapture its market share. When consumers make a purchase on the Toys 'R' Us website, they will then be directed to the Target website. The terms of the deal were not made public, but could be mutually beneficial for both organizations as Toys 'R' Us will be able to sell products and Target will get more traffic. However, the partnership will also operate in a similar way once Toys 'R' Us opens its physical locations. Target indicated that it will also handle the online sales for Toys 'R' Us products after brick and mortar locations are once again operational. Image Credit: Shutterstock ## Trend Insights (Trend Hunter) - Score: 3.5/10 - Popularity: 46% | Activity: 50% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Business](https://www.trendhunter.com/business) > [Market](https://www.trendhunter.com/market) ## Key Themes ### What Makes This Trend Stand Out - **Partnership Strategies:** The partnership between Toys 'R' Us and Target demonstrates the potential for companies to join forces to recapture market share. - **Online Sales Integration:** The integration of Toys 'R' Us online sales with the Target website presents an opportunity for seamless e-commerce experiences. - **Leveraging Physical Locations:** Toys 'R' Us and Target's model of using physical stores as fulfillment centers highlights the potential for increased convenience and efficiency in retail. ### Sectors Adopting This - **Retail:** The partnership between Toys 'R' Us and Target signals a shift in the retail industry as companies explore innovative ways to compete. - **E-commerce:** The integration of Toys 'R' Us online sales with the Target website showcases opportunities for growth and collaboration in the e-commerce sector. - **Brick and Mortar:** Toys 'R' Us and Target's plan to handle online sales once physical locations are open again demonstrates the importance of adapting to changing consumer habits in the brick and mortar industry. ## Related on Trend Hunter - [Toy-Inspired Postal Service Partnerships](https://www.trendhunter.com/trends/operation-santa-program.md) - [In-Airport Toy Retailers](https://www.trendhunter.com/trends/toys-r-us-airport.md) - [Iconic Toy Retailer Expansions](https://www.trendhunter.com/trends/toysrus-canada.md) - [Modern Infant Gear Lines](https://www.trendhunter.com/trends/infant-gear.md) - [Sportswear Retailer Partnerships](https://www.trendhunter.com/trends/target-and-champion.md) - [Refreshed Retail Initiatives](https://www.trendhunter.com/trends/target-circle-loyalty.md) - [Gaming Merchandise Partnerships](https://www.trendhunter.com/trends/sony-x-spin-master.md) - [Outdoor Living Retail Parnerships](https://www.trendhunter.com/trends/tractor-supply.md) - [Branded Electronics Boutiques](https://www.trendhunter.com/trends/target1.md)