# Eco-Friendly Toys Toys R Us Goes Green By Bianca | Published 2008-04-01 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toys-r-us-green References: [environmentalleader](http://www.environmentalleader.com/2008/03/31/toys-r-us-launches-eco-friendly-toys-green-logo/) Toys R Us is taking a greener approach to appeal to environmentally conscious customers with a launch of a new [eco-friendly line of toys](https://www.trendhunter.com/trends/kinetic-sand-project-planet). To mark their Earth Day launch, they've also recreated their logo. The line will include items like unprocessed wood toy and dolls made of [untreated organic cotton](https://www.trendhunter.com/trends/treefree-diapers1), all coloured with natural dyes. The new logo will feature the brand name, but will feature a reversed letter "R" which will be in green. The packaging, which is [at least 70% recycled](https://www.trendhunter.com/trends/superfresh-growers-1), is all earth tones, and will feature the image of a leaf surrounded by text that reads, "Recycle, Renew, Reuse, Re-think." ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 17% | Activity: 61% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha - Top markets: North America, South America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Toys:** The trend of creating eco-friendly toys opens up opportunities for innovative companies to develop sustainable and non-toxic playthings for environmentally conscious customers. - **Untreated Organic Cotton:** The trend of using untreated organic cotton in toy manufacturing presents disruptive innovation opportunities for businesses to create safer and more sustainable alternatives to conventional synthetic materials. - **Natural Dyes:** The trend of utilizing natural dyes in toy coloring provides a chance for companies to develop innovative and eco-friendly alternatives to traditional synthetic and potentially harmful colorants. ### Where This Applies - **Toy Manufacturing:** Toy manufacturers have the opportunity to disrupt the industry by incorporating eco-friendly materials and manufacturing processes to meet the growing demand for sustainable and non-toxic toys. - **Packaging:** The packaging industry can seize disruptive innovation opportunities by offering eco-friendly and recyclable packaging solutions that align with the increasing demand for sustainable products. - **Textile Industry:** The textile industry can capitalize on the trend by producing organic and untreated cotton fabrics suitable for toy manufacturing, catering to the market demand for safe and sustainable materials. ## Related on Trend Hunter - [Certified Carbon-Neutral Toys](https://www.trendhunter.com/trends/mega-bloks-green-town.md) - [Made-to-Last Nursery Collections](https://www.trendhunter.com/trends/rise-little-earthlings.md) - [Play-Inspired Global Holiday Campaigns](https://www.trendhunter.com/trends/play-day.md) - [Iconic Toy Retailer Expansions](https://www.trendhunter.com/trends/toysrus-canada.md) - [Eco-Friendly Racing Toys](https://www.trendhunter.com/trends/turbo-edge-riders.md) - [Recycled Collectible Toys](https://www.trendhunter.com/trends/recyclings.md) - [In-Airport Toy Retailers](https://www.trendhunter.com/trends/toys-r-us-airport.md) - [Eco-Friendly Surprise Toys](https://www.trendhunter.com/trends/lol-surprise-dolls.md) - [Food-Based Toy Block Alternatives](https://www.trendhunter.com/trends/lego-6.md)