# Vintage Toy Packaging Xinyi L Creates the Identity for Toys of the 60s By Jamie Danielle Munro | Published 2014-05-24 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/toys-of-the-60s References: [packageinspiration](http://www.packageinspiration.com/traditional-toys-games.html/) & [behance.net](https://www.behance.net/xylxxy) Vintage toys of the 60s are a far cry from what people can expect to be buying for their kids today, but Xinyi L was still tasked with the challenge of coming up with a [packaging design for these older items](https://www.trendhunter.com/trends/newstalgia-1). The collection comes with older toys along with an [instruction manual](https://www.trendhunter.com/trends/diy-mixtape-kit) to outline how the various games are played. Unless one is playing with their parents, knowing the rules to these older pastimes could be a difficult challenge. In terms of packaging for these toys of the 60s, Xinyi L used a colorblocked look featuring blue and beige hues. The packaging even looks like it could be from the same era, which is exactly what the graphic designer was aiming for with this design. ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 43% | Activity: 24% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### Why This Trend Is Growing - **Nostalgic Design:** Designing packaging for vintage toys that evokes nostalgia for the 60s era. - **Retro Gaming:** Creating packaging that includes instruction manuals for older games to bring back the experience of playing retro games. - **Authenticity and Heritage:** Developing packaging designs that capture the essence of the 60s era to appeal to consumers looking for nostalgic and authentic experiences. ### Industries Being Reshaped - **Packaging Design:** Opportunity to create unique packaging solutions for vintage toy collections that cater to the nostalgia of consumers. - **Gaming:** Opportunity to capitalize on the trend of retro gaming by providing packaging that includes instructions for classic games. - **Graphic Design:** Opportunity for graphic designers to specialize in creating packaging designs that reflect the authenticity and heritage of different eras, such as the 60s. ## Related on Trend Hunter - [Geometric Design Toys](https://www.trendhunter.com/trends/the-little-toy-by-eames-office.md) - [Vintage-Style Candy Branding](https://www.trendhunter.com/trends/cadbury-yours-for-200-years.md) - [Retro Phone-Inspired Label Makers](https://www.trendhunter.com/trends/vintage-phone-labeling.md) - [Interactive Toothpaste Packaging](https://www.trendhunter.com/trends/bluemarlin.md) - [Vibrant Spanish Meat Packaging](https://www.trendhunter.com/trends/onmi-design.md) - [Retro Snack Rebrands](https://www.trendhunter.com/trends/back-to-nature-1.md) - [Playful Coffee Packaging](https://www.trendhunter.com/trends/sunday-coffee-project.md) - [Playtime-Encouraging Toy Capsules](https://www.trendhunter.com/trends/art-of-play.md) - [Vintage Dairy-Inspired Packaging](https://www.trendhunter.com/trends/cabot-triple-cream.md)