# Valuable Marketing Tweets Toyotathon Shareathon Rewards Customers With $500 By Summer Luu | Published 2010-12-16 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyotathon-shareathon References: [mashable](http://mashable.com/2010/12/13/toyota-shareathon/) & [toyotashareathon](http://toyotashareathon.com/) Looks like tweets are worth a lot of money these days. According to Toyotathon Shareathon, a new [social media campaign](https://www.trendhunter.com/trends/streets-of-toronto), a single Toyota tweet is valued at $500. Those who purchase a new Toyota by January 3rd 2011 will be rewarded with a $500 debit card for tweeting about it with this phrase: “If I get my new Toyota during Toyotathon they’ll give me $500 just for this Tweet. http://buyatoyota.com @Toyota #shareathon.” The e-marketing strategy is to get online users who may simply be considering purchasing a Toyota to spread the word, even if they don’t end up purchasing one. With a [cash reward](https://www.trendhunter.com/trends/the-big-reward) like that, the Toyotathon Shareathon will surely cause some buzz in the social space. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 15% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Social Media Campaigns:** Offering incentives for social media engagement can increase brand awareness and lead generation. - **Influencer Marketing:** Partnering with social media influencers can amplify reach and drive conversions for e-marketing campaigns. - **Word-of-mouth Marketing:** Encouraging customers to share positive experiences with others can build brand loyalty and expand customer base through referrals. ### Industries Being Reshaped - **Automotive:** Incentivizing social media engagement and word-of-mouth marketing can boost brand awareness and sales for the automotive industry. - **E-commerce:** Utilizing social media and influencer marketing strategies can increase online sales for e-commerce businesses. - **Consumer Goods:** Word-of-mouth marketing can generate buzz and drive sales for consumer goods companies, especially for new product launches. ## Related on Trend Hunter - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Dynamic Australian Automobile Platforms](https://www.trendhunter.com/trends/toyota-go.md) - [Music-Supporting Auto Brands](https://www.trendhunter.com/trends/music-will.md) - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Social-First Car Campaigns](https://www.trendhunter.com/trends/reddit-car-share.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Social Media Rewards Platforms](https://www.trendhunter.com/trends/social-media-rewards-platform.md) - [Feel-Good Financial Campaigns](https://www.trendhunter.com/trends/banksgiving.md)