# Spacious Car Interior Ads Toyota's New Boyfriend Ad Highlights Family Dynamics By Ell Smith | Published 2021-01-21 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyotas-new-boyfriend References: [adsoftheworld](https://www.adsoftheworld.com/media/film/gulf_states_toyota_new_boyfriend) The 'New Boyfriend' ad from [Toyota](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials) playfully highlights family dynamics, as well as the car's spacious interior. In the ad, a father is driving his daughter and her new boyfriend. He can't help but get distracted in the rear view mirror as he notices the pair cuddling in the backseat. After a brief pit stop, the protective father pulls over, and makes use of the [extra row of back seats](https://www.trendhunter.com/trends/scenic-suv), asking the new boyfriend to sit behind his girlfriend. The [playful ad](https://www.trendhunter.com/trends/he-got-money) comes at the right time, as COVID-19 has highlighted everyone's desire for more space, alongside small familial annoyances. Both lighthearted and relatable, the ad showcases the car's interior while catering to its target demographic. Image Credit: Toyota ## Trend Insights (Trend Hunter) - Score: 4.5/10 - Popularity: 74% | Activity: 53% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Why This Trend Is Growing - **Spacious Car Interiors:** Toyota's new ad highlights the appeal of spacious car interiors to families and couples. - **Family Dynamics in Advertising:** Toyota's ad showcases the use of family dynamics in capturing the attention of their target demographic. - **Covid-inspired Ads:** The pandemic has inspired companies like Toyota to highlight the features that have become more important to consumers amid the pandemic. ### Industries Being Reshaped - **Automobile Industry:** Opportunities exist to market cars based on their ability to meet consumers' newfound needs for space and safety amid COVID-19. - **Advertising Industry:** Companies can use relatable family dynamics, and playful, lighthearted ads to better connect with target demographics. - **Entertainment Industry:** Opportunities exist for advertisers to create engaging ads that reflect the concerns and preferences of consumers in the midst of a pandemic. ## Related on Trend Hunter - [Heartwarming Holiday Car Ads](https://www.trendhunter.com/trends/nbcuniversals-primetime-specials.md) - [Humorous Automotive Campaigns](https://www.trendhunter.com/trends/where-have-you-been.md) - [Child-Centric Concept Cars](https://www.trendhunter.com/trends/childcentric-compact-luxury-suv.md) - [Reality-Bending Car Ads](https://www.trendhunter.com/trends/cargurus-latest-ad.md) - [Family-Minded Electric SUVs](https://www.trendhunter.com/trends/toyota-bz4x-touring.md) - [Compact Smart Vans](https://www.trendhunter.com/trends/2022-sienta.md) - [Mid-Sized Crossover Vehicles](https://www.trendhunter.com/trends/toyota-corolla-cross.md) - [Multifunctional Micro-Camper Vans](https://www.trendhunter.com/trends/toyoya-kayoibako.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md)