# Breathing Auto Ads The Toyota Zelas Inhales Life at the Pump By Kamal Musharbash | Published 2010-12-29 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-zelas References: [ibelieveinadv](http://www.ibelieveinadv.com/2010/12/toyota-zelas-breathless/) & [toyota](http://www.toyota.com) International advertising agency Y&R in Peru released a campaign for the new [Toyota](https://www.trendhunter.com/trends/toyota-2) Zelas under the slogan "Breathless." The very simple yet effective approach to the advertisement showcases the vehicle at the pump with an interesting comical twist. The pipe is actually being used by the driver as opposed to the vehicle to promote the cleanliness of the air it takes and emits. Vehicles running on oxygen are trending to become the next line of [eco-friendly machines](https://www.trendhunter.com/trends/toyota-bz-woodland) that are hoping lessen the world's carbon footprint. Check out the Toyota Zelas in the featured gallery to get a feel for this intriguing ad. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 31% | Activity: 64% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Oxygen-powered Vehicles:** The trend of vehicles running on oxygen presents an opportunity for disruptive innovation in the transportation industry. - **Eco-friendly Machines:** The increasing demand for eco-friendly machines opens up opportunities for disruptive innovation in various industries. - **Creative Advertising:** The use of comical and unique approaches in advertising campaigns offers disruptive innovation possibilities in the marketing industry. ### Sectors Adopting This - **Transportation:** The transportation industry can explore disruptive innovation possibilities by developing oxygen-powered vehicles. - **Energy:** The energy industry can tap into the growing market for eco-friendly machines by offering innovative solutions. - **Marketing:** The marketing industry can leverage the success of creative advertising campaigns by exploring new and unconventional approaches. ## Related on Trend Hunter - [Influencer-Starring Car Commercials](https://www.trendhunter.com/trends/toyota-2.md) - [Cheeky Auto Campaigns](https://www.trendhunter.com/trends/he-got-money.md) - [Cheeky Electric Vehicles Ads](https://www.trendhunter.com/trends/koda-hijacks-competitors.md) - [Travel-inspired Brand Campaigns](https://www.trendhunter.com/trends/road-and-beyond.md) - [Dynamic Auto Marketing Campaigns](https://www.trendhunter.com/trends/auto-marketing-campaign.md) - [Hydrogen Fuel Cars](https://www.trendhunter.com/trends/toyota-showcases.md) - [Gen Z-Targeted Car Concepts](https://www.trendhunter.com/trends/toyota-bz.md) - [Adventure-Inspired Auto Ads](https://www.trendhunter.com/trends/made-for-what-youre-made-of.md) - [Unconventional Vehicle Control Ads](https://www.trendhunter.com/trends/heart-of-joy.md)