# Branded Music Group Cars Toyota x The Wiggles Big Red Ute Stage Car is Based on the FJ Cruiser By Michael Hemsworth | Published 2024-12-11 | Autos Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-x-the-wiggles References: [hypebeast](https://hypebeast.com/2024/12/toyota-x-the-wiggles-big-red-ute-stage-car-info) & [toyota.au](https://www.toyota.com.au)  The Toyota x The Wiggles Big Red Ute has been showcased by [Toyota Australia](https://www.trendhunter.com/trends/toyota-aygo-x-jbl-special-edition) and the namesake children's music group as a collaborative automotive model that's sure to please avid fans alike. The vehicle is based on the Toyota [FJ Cruiser](https://www.trendhunter.com/trends/the-next-wrangler) and features a custom-built design that will be used by the music group at its various concerts. The vehicle was designed and developed by Toyota's Product, Planning and Development team, and boasts a series of eye-catching features like LED screens, a bubble machine and more. Senior Designer at [Toyota Design Australia](https://www.trendhunter.com/trends/starbase) Michael Mills commented on the Toyota x The Wiggles Big Red Ute saying, "Every detail of the Big Red Ute was crafted to embody The Wiggles’ fun and lively spirit. From ideation to final build, it’s been a joy-filled journey.” Image Credit: Toyota, [hypebeast](https://hypebeast.com/2024/12/toyota-x-the-wiggles-big-red-ute-stage-car-info), [toyota.au](https://www.toyota.com.au) ## Trend Insights (Trend Hunter) - Score: 2.3/10 - Popularity: 24% | Activity: 13% | Freshness: 32% - Audience gender: 50% men, 50% women - Primary generations: Gen Alpha, Millennial, Gen X - Top markets: Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos) ## Key Themes ### Key Themes Behind This Trend - **Collaborative Branded Vehicles:** The convergence of auto manufacturers with popular brands to create unique, themed vehicles generates a new avenue for brand differentiation and targeted marketing. - **Custom Concert Vehicles:** Concert-specialized vehicles equipped with performance-enhancing features like LED screens and bubble machines show the evolution of mobile entertainment experiences. - **Theme-based Automotive Innovation:** Developing vehicles themed around beloved cultural icons reflects a growing trend in enhancing customer engagement through personalized and nostalgic design elements. ### Where This Applies - **Automotive:** The automotive industry is exploring new horizons by creating custom vehicles that align with entertainment brands, reflecting a shift towards experiential marketing. - **Entertainment:** The entertainment industry is leveraging bespoke vehicles to enhance the concert experience, providing a novel way to interact with audiences on the move. - **Marketing:** Innovative marketing strategies now include the creation of custom-branded vehicles, offering immersive and direct engagement channels for fans and consumers. ## Related on Trend Hunter - [Car-Branded Toy Collectibles](https://www.trendhunter.com/trends/starbase.md) - [Audio Brand City Cars](https://www.trendhunter.com/trends/toyota-aygo-x-jbl-special-edition.md) - [Collaboration Fashion Designer Vehicles](https://www.trendhunter.com/trends/toyota-aygo-x-undercover.md) - [Interplanetary Exploration Vehicle Concepts](https://www.trendhunter.com/trends/toyota-baby-lunar-cruiser.md) - [Stout Off-Road SUV Models](https://www.trendhunter.com/trends/2026-toyota-corolla-cross-nasu-edition.md) - [Customized Character-Themed Vehicles](https://www.trendhunter.com/trends/elphaba-tx.md) - [Children's Cruise Performances](https://www.trendhunter.com/trends/royal-caribbean.md) - [Restored Luxury Vehicle Lineups](https://www.trendhunter.com/trends/toyota-fj.md) - [Cubic Off-Road SUV Models](https://www.trendhunter.com/trends/toyota-land-cruiser-fj.md)