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# Gnarly Gamer Rides
The Toyota Tacoma ATG Lets You Game Anywhere

By Robyn Currie | Published 2009-11-03 | Autos
Source: Trend Hunter, https://www.trendhunter.com/trends/toyota-tacoma-atg
References: [jalopnik](http://jalopnik.com/5395642/toyotas-gullwing-door-monster-xbox-halo-warthog-pickup-truck-concept) & [special-reports.pickuptrucks](http://special-reports.pickuptrucks.com/2009/11/first-look-toyota-tacoma-allterrain-gamer-at-sema.html)

The [Toyota](https://www.trendhunter.com/trends/toyota-tacozilla) Tacoma ATG is the geekiest ride out there, but it is super badass at the same time.

The Toyota Tacoma ATG (All-Terrain Gamer) has a large list of gnarly features: an X-Box, a [Monster](https://www.trendhunter.com/trends/monster-arc-smart-sound-reactive-led-lamp) energy drink dispenser, a bright green design, and the ability to let you play your [video games anywhere](https://www.trendhunter.com/trends/atari-and-airconsole). The ride also boasts sick gull-wing doors as well as a "patio-like" place for gamers to take refuge while defeating their latest games.

It may sound nerdy, but this is one ride that will have all of the geek chic ladies beckoning!

**Implications** - Hardcore gaming is becoming more extreme, and as it does, we are going to start seeing gamer culture becoming a lot more embedded into unexpected products.

## Trend Insights (Trend Hunter)

- Score: 3.6/10
- Popularity: 76% | Activity: 23% | Freshness: 8%
- Audience gender: 70% men, 30% women
- Primary generations: Millennial
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Autos](https://www.trendhunter.com/autos)

## Key Themes

### What Makes This Trend Stand Out

- **Extreme Gaming:** Opportunity for incorporating gaming culture into unusual products.
- **Geek Chic:** Blend of geek and stylish elements in products appealing to a broader audience.
- **Mobile Gaming:** Enhanced gaming experiences on-the-go with portable gaming setups.

### Sectors Adopting This

- **Automotive:** Incorporating gaming features into vehicles for a unique driving and entertainment experience.
- **Gaming:** Expanding gaming culture into different products and experiences beyond traditional gaming consoles.
- **Beverage:** Creating unconventional beverage dispensers for unique and interactive experiences.

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